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So far GMS has created 111 blog entries.

Our Picks: Six Best News Sources

Do you want your news short and to the point? Do you like interpretation or just the facts?

Do you want to wake up to just the news of the day or do you also want to take a broader look at trends and consider implications for the future of your business?

If you are a digital marketer only interested in SEO, SEM, CRO or other specific tasks and trends (we work with tech geeks like that), there are some very good sources out there. Most of our clients though, are looking for a source with a broader mix […]

By | 2018-09-19T16:11:24+00:00 September 19th, 2018|GMS Blog|0 Comments

A Positive Influence Goes a Long Way. Now More Than Ever.

You know hanging around with folks who are a good influence always made your mama happy. She knew how valuable that influence could be. Do you? Savvy marketers (both brand marketers and influencers themselves) recognize the value influencers can bring to a brand through social media exposure. Partnering with the right ones offers a way of raising awareness, establishing a personal connection and building credibility with an audience.

For a good while now, GMS has been building influencer relationships for our clients. Facebook recently staked its claim on this practice and through the process has increased influencer credibility […]

By | 2018-09-12T15:20:16+00:00 September 12th, 2018|GMS Blog|0 Comments

Honing the Video Message

If you’re marketing online, you know video has become a must. And even if your online effort only consists of trying to keep a Facebook page up to date (If that’s the case call us right now!), you’re using video, right? Everybody has jumped on the video bandwagon and those seeing the most success have integrated it into their marketing strategy.

At GMS, we love working with clients who use video strategically. It doesn’t have to be expensive and, in many cases, developing creative ways to use video can result in both time and cost […]

By | 2018-09-06T00:30:49+00:00 September 5th, 2018|GMS Blog|0 Comments

Finding Ways to Connect Through Social Media

Social media opens up so many ways to connect with customers as well as enormous opportunities for those customers to become brand ambassadors. Here are our top suggestions for elements of a successful program.

  • Don’t Make it All Business – Tell about your company, your people or what’s going on in your community.
  • Give Them the Inside Scoop – Show those loyal fans some love by taking them behind the scenes, giving them an early sneak peek or offering exclusive deals.
  • Connect with What Matters to Them – Ask questions, ask them to share experiences, ask them what’s most important […]
By | 2018-08-22T16:35:39+00:00 August 22nd, 2018|GMS Blog|0 Comments

These Apps are Driving Business. Are you Getting the Message?

Messaging app use is growing by leaps and bounds. It’s even becoming a preferred method of communicating for many, even for conducting business. Six of the top 10 social apps are messaging apps. Facebook Messenger and WhatsApp now each have 1.3 billion users and are still seeing huge growth. Messenger is reporting 8 million messages are exchanged per month. Word is that Instagram is considering splitting messages into a separate app, as well.

Why the increase? Facebook’s research reveals the top reasons people give for using messaging apps are that they are:

  • Easy to use
  • Accessible
  • Time-saving
  • Effective
  • Reliable
  • Documented
  • Fun
  • […]

By | 2018-08-15T18:59:43+00:00 August 15th, 2018|GMS Blog|0 Comments

The Strength of Video

You’re using video as part of your marketing plan, right? If not, consider these staggering statistics quoted by Forbes:

  1. By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic. (Source: SmallBizTrends)
  2. Facebook generates 8 billion video views on average per day. (Source: Social Media Today)
  3. YouTube reports mobile video consumption rises 100% every year. (Source: Hubspot)
  4. 55% of people watch videos online every day. (Source: Digital Information World)
  5. 92% of mobile video consumers share videos with others. (Source: RendrFx)
  6. 90% of users say that product videos are helpful in the decision process. (Source: Hubspot)
  7. […]

By | 2018-08-01T15:34:38+00:00 August 1st, 2018|GMS Blog|0 Comments

Facebook Algorithm Impacts

Just a few months into Facebook’s algorithm shift, which put more emphasis on ‘person-to-person engagement’ over page interaction, publishers are reporting varying impacts. While some have fared well, the majority of reports are not positive. The three most significant impacts, as reported by Social Media Today (quoted sections below), are as follows:

1.) Changes Aren’t Helping Local News Publishers

While one of Facebook’s objectives for their changes was reported to give local publishers more promotion, that has not been the case. The average Facebook interactions for most local publishers have decreased, some significantly so.

“Thats a challenge, obviously – with so […]

By | 2018-07-18T14:57:47+00:00 July 18th, 2018|GMS Blog|0 Comments

Seven Important Insta Story Features for Business

As one of the fastest growing social networks, Instagram has a lot of marketers’ attention. The popularity of its Stories feature, launched nearly two years ago, is still growing and the platform reports that Stories have succeeded both in keeping users longer and keeping them coming back. Here are a few of the best tools for making Stories work for business.

1.) Insta Feedback Instagram launched a polling feature last year that allows users to add interactive polls to their Stories. These offer a way to get the audience engaged and hear their thoughts on your topic of choice.

2.) Add A […]

By | 2018-07-11T16:16:28+00:00 July 11th, 2018|GMS Blog|0 Comments

Ephemeral Content

Ephemeral content is social media content that lasts only a short time before disappearing. Its rise in popularity began with Snapchat and now other platforms like Instagram and Facebook have become even stronger in this realm. While ephemeral content is fleeting, it has proven to have staying power as a communications tool. Las year, AdWeek predicted this tool to have big impact in 2018. That is proving true, as ephemeral content is becoming a part of the social media strategy of many brands.

As with each strategy in any marketing plan, you must first determine if it is worth investing your […]

By | 2018-06-19T21:23:50+00:00 June 19th, 2018|GMS Blog|0 Comments

Video Story Telling

Video’s value for exposure and engagement through online media continues to rise. At Global Marketing Solutions (GMS) we continue to find ways, both creative and strategic, for our clients to take advantage of that value. For our client Gulf Shores and Orange Beach Tourism, GMS uses video to tell insider stories about the area through its residents, entrepreneurs and artists in a series called Coastal Characters. The concept uses the video in a documentary style, across several online platforms including website and social channels.

Maya and Nick Cantrell talk about living where they work and loving where they […]

By | 2018-06-13T13:28:50+00:00 June 13th, 2018|GMS Blog|0 Comments