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So far GMS has created 137 blog entries.

30 Days of Instagram Content

30 Days of Instagram Content

Want to build engagement but coming up with ideas to post is difficult? We’ve covered you with a month of mapped-out content for Instagram!

  1. Share your story
  2. Share a quote that fits your niche
  3. Share your product/service
  4. Host a giveaway
  5. Share testimonials or reviews of your product or service
  6. Answer a FAQ
  7. Post a video of your product
  8. Invite others to check out your stories for a variety of behind-the-scenes content
  9. Flash sale of product/services
  10. Ask a question
  11. Upload a how-to video
  12. Present “A Day in the Life”
  13. Share your goals
  14. Cross-promote your other platforms
  15. […]

By |2022-09-25T19:01:26+00:00July 12th, 2022|GMS Blog, Social Media|0 Comments

Five Influencers Marketing to Know About

Influencers marketing is here and taking over. It’s one of the main ways to get your brand out there and in front of a new audience. Many brands have jumped on this opportunity, and more influencers than ever are willing to work with you.

The Five Influencers to Know About

One of the most important things to consider with influencer marketing is budget. How much are you willing to spend? The larger the following of the creator/influencer, the higher their fees.

Budget and follower count are why influencers are now organized by level.

We have broken down the five main types of influencers […]

By |2022-07-12T17:41:51+00:00July 10th, 2022|GMS Blog|0 Comments

Audio-Based Social Media

Audio-Based Social Media

A new trend has been taking over the audio-based social media world over the past few years: audio.

You might have heard others talking about Clubhouse or Spaces and wondered what they are doing.

Several platforms have taken on audio-based social media. But what does this look like? Conversations with others via voice only.

Clubhouse launched in 2020. This app started as an invite-only platform but gained massive popularity and is now open for all. Clubhouse allows you to pop in on other conversations or create a room of your own. There are conversations about everything you can imagine and endless […]

By |2022-09-25T18:59:43+00:00June 12th, 2022|GMS Blog|0 Comments

Instagram Reels or TikTok?

Instagram Reels or TikTok?

Videos have taken over the social media world.

Post more videos – Post on TikTok –  Post on Reels. Reels is going to blow up more than TikTok. TikTok is better.

Social media coordinators, creators, and influencers have constantly heard these tips and contradictions over the past few years.

So, where do you post? Which platform is better?

Well . . . both.

Instagram Reels and TikTok are pretty similar when it comes to videos. However, they are still different apps, which means different audiences.

Some viewers have not downloaded TikTok, instead choosing to remain faithful to the Instagram environment. Others are […]

By |2022-09-25T19:00:27+00:00June 10th, 2022|GMS Blog, Social Media|0 Comments

Who is Gen Z and how do we reach them?

Generation Z is so different from other generations. The only way to reach this generation is to think differently and market to them in a totally new way. Just how social media is changing constantly so is Gen Z. Finding a way to appeal to the biggest generation of our time will make or break your company.

By |2020-06-18T18:20:51+00:00June 18th, 2020|GMS Blog|0 Comments

What your social media analytics are telling you and how to utilize it

Social Media Analytics tools show you the strategies that are working and not working for your business. Using analytics can also help create performance reports to share with your boss, team, and stakeholders.  

By |2020-06-18T18:14:59+00:00June 18th, 2020|GMS Blog|0 Comments

Digital tools to keep in your back pocket

We’ve got a list a mile long of digital tools we use, but when your tools start to outweigh your toolbox, there’s a problem. Take a look at some of our favorite software heavyweights that can help you hit the easy button so you can do more work with less effort!

Manage your digital business listings

Software as a service (SaaS) providers like Yext and Moz Local help area businesses convey reliable information to customers regarding your business hours, location, contact information and more. They also provide one place where all of your information can be pushed to multiple users at once. […]

By |2019-08-06T22:42:33+00:00August 27th, 2019|GMS Blog|0 Comments

Understand voice search with these tips

Blogs, social media posts and videos all work to answer questions and intrigue your consumer, but these technologies are always changing, making it necessary to adjust our tactics as well.

Shockingly, many searches can now be completed without a screen or a keypad. Customers can hold a button down and ask an ephemeral guide to direct them to a place to eat dinner that night. And they often do. Search data shows that a growing number of customers are asking for such information right now.

How can you capitalize on this trend? One of the key differences between voice search and a […]

By |2019-08-06T22:32:40+00:00August 20th, 2019|GMS Blog|0 Comments

Engaging your team with creative collaboration

There’s nothing more stagnating than working in silos. If your team has worked for years without making some changes, then you can bet you’re due for some creative collaboration with your team.

To get the conversation rolling, here are some questions to ask:

  • Have we always been doing it the same way?
  • Are we duplicating our efforts?
  • How can we reuse content and still keep things fresh?
  • How can one teammate help another with the information or creative content they’re producing?
  • Are we looking at metrics and numbers frequently (weekly, monthly, quarterly, annually)?
  • How do we know when something isn’t working?
  • […]

By |2019-08-06T22:34:38+00:00August 13th, 2019|GMS Blog|0 Comments

10 tips for working with marketing interns

A marketing intern may not yet have a full grasp of what marketing is. If you’re looking for someone to craft and direct your marketing program, we wouldn’t recommend offloading that responsibility to someone with little experience. However, interns do provide critical help when your team is struggling with a large workload.

Below are 10 tips for hiring and creating a great working relationship with your future intern.

  1. Research campus-based organizations looking to place interns. Seeking out partnerships with larger entities, particularly colleges, can ensure you have a steady stream of workers.
  2. Since interns are usually involved in classes while they […]
By |2019-08-06T22:35:26+00:00August 7th, 2019|GMS Blog|0 Comments
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