It’s time to get real about Millennials. Everybody seems to love trash-talking them, perpetuating stereotypes. The fact is they are a huge factor in our lives, both economically and socially, so we better start treating them as what they are: a huge market of potential customers, for years to come.
Who are they? Estimates from Millennial Marketing tell us this:
- They are 25% of the U.S. population
- They account for 27% of discretionary purchases
- 53% of Millennial households have children
- 50% are more willing to purchase from a company that supports a cause
Take a look at these facts and you’ll see, […]