You know by now how important video is for effective social and online marketing. We began shouting it from the rooftops to our clients more than a year ago. Now everyone else is shouting it, too. While not everyone is using video to full potential, many (many, many, many!) more brands are.
We’ve all heard that relationships matter in sales. Customers want to connect with the businesses they support. They want to support the ones they connect with. They are more likely to purchase from someone they know. Let them get to know you!
In the realm of social media, marketers have more options than ever to allow those customers to do just that. Our team works with clients to build on the opportunities to tell their stories and to allow others to tell their story for them. The top three methods?
- User-generated content – Invite photos, videos, comments and […]
After the explosion of social media marketing avenues and the rise of access to it, many marketers were faced with some hard questions. Once the excitement of the new media and the fascination with new platforms and technologies leveled, it was time to separate the wheat from the chaff. The question, or series of questions, continues today: So what? What did it get us? How much did it cost us? What’s our return on investment (ROI)? Does it justify our efforts and forward our goals?
Without solid ROI measurement, executive support and therefore funding can be very difficult to sustain. In […]
Marketing is constantly evolving. In 2017 we’ve seen that evolution accelerate more than ever before in the social space. Changing target-market habits and changing technologies create new opportunities and require new strategies. Next year promises to be no different. To be effective, savvy marketers must again adjust. Global Marketing Solutions is working with clients to focus on these three strategies to get noticed and build customer engagement. We’ve touted them again and again. But it is valuable advice, worth repeating.
Mobile – The impact of mobile technology on marketing strategies continues. Research shows that in […]
Earlier this year, social analytics company Simply Measured released its 2017 State of Social Marketing Report. The report released insights from social marketers around the globe. The report confirmed some emerging trends GMS is seeing through our extensive social marketing efforts for our clients. It also revealed contradictions many clients are struggling with as they navigate the social media marketing landscape.
The top three contradictions revealed:
- Marketers need analytics software, but lack the funds. Marketers reported that analytics software was their greatest need, but a majority don’t have adequate funding to acquire it. Nearly 4 out of every […]
Both in the clients we represent and the causes we support, Global Marketing Solutions chooses to work with leaders. That’s why we were so excited to help promote the initial Gulf Coast Leadership Summit, held in 2017 in Foley, Alabama. We built and continue to manage their website plus Twitter and Facebook social platforms, as well as other marketing efforts.
The Summit is a motivational and energizing professional development event created and delivered by highly […]
The rise of video’s popularity offers lots of opportunities for creative engagement, building stronger connections with customers. Global Marketing Solutions is helping several clients take advantage of those video opportunities to stay out front. One of those businesses is Brett/Robinson Vacation Rentals, a longstanding client and a mainstay of the Alabama Gulf Coast tourism community. One of the largest vacation rental companies in the region, Brett/Robinson has built a reputation as a go-to source for beachfront family vacation lodging. They’ve also built long-lasting relationships […]
Oh, the distractions! There are so many distractions fighting for our attention every day. Whether you’re researching potential clients or reviewing a product or service, if your tasks involve internet use, the distractions can be crippling to your productivity. Straying from your scheduled tasks can cost you time, money and momentum.
There is hope for the seemingly terminally distracted who must work online. In fact, there’s an app for that. More than one. Internet-blocking applications offer options that allow users to choose to temporarily block access to the sites that distract them most, […]
The process of envisioning and developing a marketing plan can be the most exciting time of year for many businesses. But the nuts and bolts of planning a timeline and a budget can be daunting for some. Here are some common-sense ways to keep you grounded and sane during budget season.
- Start early! That sounds easy enough, but often the first step in the process is the most difficult. The reward, though, is immeasurable. Getting started early, or at least on time, makes every other aspect of the planning cycle easier. […]
Our work with Gulf Shores & Orange Beach Tourism gives us the opportunity to meet a host of Coastal Characters who consider this not only a destination but their home. One of our recent interviews was with Sugarcane Jane, a popular musical duo known throughout the region for their unique and versatile style. The couple balances their celebrity with their family life, all on a foundation of true love for their coastal home.
The Coastal Characters project combines two of the most effective […]