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So far GMS has created 65 blog entries.

How to Create Facebook Video Ads

videosforfacebookHave you created Facebook video ads to promote your business? It can be a fairly simple task if you’re familiar with basic video-editing software. And you don’t need a huge budget to test your ads. Start small and scale up when you begin to see positive results. These ads are a fantastic way to ensure people remember your brand and visit your site. Check out a few recommended guidelines below:

Tailor to Preferences of Your Audience
Rather than produce content that targets a wide audience, focus on generating videos that target a specific […]

By | November 30th, 2016|GMS Blog|0 Comments

The Best List—Adaptability, B2B Tips, Leadership, Toxic Peeps and More

Welcome to this edition of The Best List, your smorgasbord of fabulous marketing tidbits. This issue is packed with appetizing bites of informative bits. Got that? Enjoy!

By | November 23rd, 2016|GMS Blog|0 Comments

Broadcasting Your Business on YouTube Live

broadcasting your business on YouTube LiveYouTube is a robust streaming service for any personal channel or business that wants to show something live. The video-centric network made it possible to live stream starting in 2012.

Live streaming on YouTube may be associated with things such as gaming, sporting events and concerts, but what it really does is let you create your own live television shows. Businesses are able to utilize YouTube Live for marketing purposes by hosting webinars, broadcast vlogs and more.

Consider the following suggestions for how to use this tool for […]

By | November 17th, 2016|GMS Blog|0 Comments

Pinterest Introduces Promoted Video to its Site

Pinterest introduces promoted videoPinterest says it has seen a 60% increase in the number of videos saved by pinners in the last year. The platform also reports that 75% of the content people consume on its site comes from businesses. Up until recently, the company, which has more than 100 million visitors a month, has largely been absent from conversations about videos.

The photo-centric Pinterest is making a big move by beginning to let advertisers purchase ads in the form of short video. In August, the social network rolled out Promoted Videos – […]

By | October 27th, 2016|GMS Blog|0 Comments

Why You Should be Snap Marketing

 

snapchatmarketingSnapchat is a fun, engaging social media platform where users are really open about their lives and experiences in the moment. The social network has been making headline news, which has also helped make it a household name. If you haven’t already added Snapchat to your marketing efforts, you could be missing out on great opportunities. It’s an ideal platform for conducting market research, especially for consumer products or services.

It’s hard to deny the social, cultural and financial impact of 100 million daily active users. There’s a reason why brands are clamoring to get on Snapchat: […]

By | September 28th, 2016|GMS Blog|0 Comments

6 Tips for Writing Eye-Catching Headlines

How do you get people to actually read the business blogs or articles that you create? It’s vital that you learn just what makes a headline resonate with your readers, and that means more than good content. Think of it this way: The headline is the sundae and the content is the cherry on top.

write eye-catching headlinesCheck out these need-to-know tips for creating headlines that will draw the reader’s interest.

  1. Use numbers. Starting your title with numbers will grab people’s attention. Numbers tell your reader in just a few characters what […]
By | September 15th, 2016|GMS Blog|0 Comments

Framing a Marketing Shot for Your Brand

The phrase “a picture says a thousand words” has never been more true than today. Digital images abound and beautiful photography is no longer only reserved for magazines and billboards. Your social media feeds are filled with thousands of images each day, with friends, families and brands fighting for your attention.

Marketing ShotJust like there are different strokes for different folks, so to speak, there are different shots for different marketing mediums, especially when considering social media and traditional marketing collateral. There is one main difference that some marketers forget – social […]

By | August 31st, 2016|GMS Blog|0 Comments

The Best List—Yahoo for Verizon, Change Management and Gen Z

Welcome to The Best List, your recommended reading for stretching your marketing brain and learning a new tidbit or two. This issue offers up some science, some advice on the disruptiveness of change and how to understand Gen Z, plus the scoop on Verizon’s recent acquisition of Yahoo. Enjoy!

By | August 25th, 2016|GMS Blog|0 Comments

How to Turn Your Customers into Brand Ambassadors

Brand AmbassadorsA brand ambassador is a spokesperson for your company, one who can help build your business by building brand awareness. Once you obtain these ambassadors, they will use and talk about your brand in a positive and relatable way, preferably to a large audience. So where are they and how do you find them?

Before you can have brand ambassadors, you need customer relationships. You must first get to know your customers before you can expect to build a relationship with them. This may first lead you to take a thorough […]

By | August 15th, 2016|GMS Blog|0 Comments