The Gulf Shores & Orange Beach Sports Commission is on a winning streak, and Global Marketing Solutions is proud to be a part of their team. With growing numbers of events and participants annually, this collaboration between Gulf Shores & Orange Beach Tourism and the cities of Gulf Shores and Orange Beach is making a significant economic impact for the businesses of Alabama’s Gulf Coast. Each year they recruit and welcome hundreds of teams and thousands of participants and spectators from throughout the country to Alabama’s beautiful […]
When Gateway Market & Grille asked GMS to work with them to develop marketing materials, we were thrilled! We love working with clients who are passionate about their business. These folks are. As former healthcare professionals, they have a passion for providing fresh and healthy foods, as well as convenient service.
In addition to organic products, the market has gourmet foods and other specialty products you can’t find just anyplace, including prepared meals and items available for takeout. Add a package store to that, and you’ve got a […]
Whether you need a full-scale marketing plan, a custom website or a social media strategy, the team at Global Marketing Solutions is ready to implement a results-driven plan to meet your goals. Our goal is to exceed expectations through sound marketing practices, analytical thinking and innovative execution.
Marketing Planning & Strategy When we partner with you at the strategic planning and management level, we can provide the most insight, offer the best plans for effectiveness and cost savings, and ensure that your efforts track back to your goals.
Instagram offers advertisers a unique opportunity for access to its 500 million monthly users. It’s the leading platform for visual content, and it displays ads in a non-intrusive way in its users’ feeds, with a look very similar to organic posts.
Instagram also delivers a very engaged audience. Research shows Instagram photos generated much higher user engagement per follower than Facebook posts, as well as significantly higher engagement rates than tweets.
Savvy marketers can supplement planned Instagram content with these ads and extend their messaging to a targeted group of Instagram users. Below […]
We’d venture to say Global Marketing Solutions knows better than anyone that every application of our “global” solutions is different. Our strength comes in the application. The solution. Our work with Share the Beach is a prime example.
Share the Beach is a volunteer-led organization dedicated to helping protect the endangered sea turtles that nest and hatch each year on Alabama’s beaches. Their mission is one GMS believes in, so helping them improve their marketing tools and solve an internal communications issue at the same time is a […]
Possibly more than any other social media channel, the short, immediate nature of Twitter’s strengths make it the perfect tool for integrating and sharing your brand’s relevance. While the loosening of its strict 140-character limits have given marketers a bit more freedom, Twitter is meant for brevity. As such, it’s the perfect vehicle to promote your relevant content living on other platforms and your live events happening now.
Tweet smart – Keep your content timely and relevant – and when you can, offer expert or insider information on trending topics. You and […]
You’ve heard it a thousand times. Content is king. You get it. But have you “gotten it” in the context of search engine results? Have you integrated your social content into your optimization plan? Doing so can greatly improve your rankings on two fronts.
First of all, that social media content, just like your website content, is fodder for search engines. A suite of active social channels gives your business a multitude of opportunities to keep fresh, engaging content out there for searchers to land on. And, if for search results alone, […]
At GMS we have a soft spot for the city of Foley, Alabama. It is our home and it’s a wonderful place to live and do business. Foley has a diverse, vibrant economy. It also has an intriguing combination of attractions, some spotlighting its past, some celebrating top interests of today. It also enjoys an enviable location, central to one of the most popular coastal regions in the country.
The staff of the tourism department asked for our help in telling Foley’s story in order to capitalize on its variety […]
Anyone with a smartphone now has the technology to broadcast worldwide. Facebook Live has upped the game for Instagram, Snapchat and even YouTube, responding to and accelerating the craving for video across social media channels. What does this mean for your marketing efforts? It can mean great things! It’s a new avenue to provide engaging content and tell your story. And it can be simple and cost effective if you have the plan, people and tools in place.
Not produced, but planned. By definition, live-streaming is in the moment and not edited […]
As social media platforms go, Pinterest is a rock star. It has 100 million users. Its content has a longer lifespan and is reported to generate more sales per click than Facebook or Twitter. Many businesses ignore its value though, because frankly, it takes more time and energy to engage the right audience. But for those with visually compelling products and messages, it can pay off.
There are two key factors for small businesses to keep in mind in order to make the most of their Pinterest presence. The first is that […]