You’ve heard it a thousand times. Content is king. You get it. But have you “gotten it” in the context of search engine results? Have you integrated your social content into your optimization plan? Doing so can greatly improve your rankings on two fronts.
First of all, that social media content, just like your website content, is fodder for search engines. A suite of active social channels gives your business a multitude of opportunities to keep fresh, engaging content out there for searchers to land on. And, if for search results alone, […]