With its August 2016 introduction of Stories, Instagram began offering a new opportunity to social media marketers. In spite of the platform’s access to 500 million active users each month, fewer than 40 percent of marketers are using it. That leaves plenty of space for those who choose to engage. Assuming you have a social brand strategy in place and are optimizing your post frequency and timing (if not, contact us) it may be time to get creative and start sharing stories.
Taking advantage of Instagram Stories can […]