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So far GMS has created 68 blog entries.

Framing a Marketing Shot for Your Brand

The phrase “a picture says a thousand words” has never been more true than today. Digital images abound and beautiful photography is no longer only reserved for magazines and billboards. Your social media feeds are filled with thousands of images each day, with friends, families and brands fighting for your attention.

Marketing ShotJust like there are different strokes for different folks, so to speak, there are different shots for different marketing mediums, especially when considering social media and traditional marketing collateral. There is one main difference that some marketers forget – social […]

By | 2017-03-29T18:59:22+00:00 August 31st, 2016|GMS Blog|0 Comments

How to Turn Your Customers into Brand Ambassadors

Brand AmbassadorsA brand ambassador is a spokesperson for your company, one who can help build your business by building brand awareness. Once you obtain these ambassadors, they will use and talk about your brand in a positive and relatable way, preferably to a large audience. So where are they and how do you find them?

Before you can have brand ambassadors, you need customer relationships. You must first get to know your customers before you can expect to build a relationship with them. This may first lead you to take a thorough […]

By | 2017-03-29T18:59:22+00:00 August 15th, 2016|GMS Blog|0 Comments

The Best List – Chat Apps, Customer Experience and a New Website

Welcome to this issue of The Best List. In this email, learn more about chat and messenger apps, how to up your Pinterest game, creating better visuals, and how video is impacting bandwidth. And that’s just the beginning! We hope you enjoy this one during these hot summer days. Added bonus: a new website for you to enjoy, featuring the work of Colette Boehm, Inc.

By | 2017-03-29T18:59:22+00:00 August 3rd, 2016|GMS Blog|0 Comments

The Best List – Crack the Code, Be Remembered, and More

Welcome to the latest issue of The Best List. We’ve gathered up some good reads for you to take a look at during this hot and busy season. Here you’ll find articles on the internet as a utility, Millennials’ favorite brands, some Instagram helpers and more. We hope you enjoy these bite-sized pieces of marketing pixie dust!

By | 2017-03-29T18:59:22+00:00 July 20th, 2016|GMS Blog|0 Comments

What’s Missing on Your Website

Your business website is how you connect with potential customers, build a following, and sell products and services. Are you creating a new site from scratch or revisiting an old one? If your website doesn’t include these essential elements, you are missing out on opportunities:

What's missing on your websiteSocial media buttons – When you add social media links to your site, you’re making it easy for users to connect with you on these platforms. Simply adding icons for your social media links will vastly increase your followers, likes, etc. Integrate your […]

By | 2017-03-29T18:59:22+00:00 July 13th, 2016|GMS Blog|0 Comments

Seven Tips to Rock Facebook Live Video

The addition of Facebook Live has quickly plunged the social network into the world of live-streaming. Facebook’s massive global reach is set to bring the technology to a bigger audience than ever.

What makes a Facebook Live video successful? It can be any mix of things. Maybe your content is a tutorial aimed at a specific audience or maybe it’s a fun attraction you want to expose your audience to, like this one for we shot for our client, Gulf Shores & Orange Beach Tourism. It aired recently and received more than 800 likes, over 350 shares, 16,000 views, and reached […]

By | 2017-03-29T18:59:22+00:00 June 27th, 2016|GMS Blog|0 Comments

Top 9 Ideas for Better Business Blog Posts

unnamedBlogging on a regular basis will establish your brand as the industry expert. However, consistently brainstorming new content for blog posts can be a daunting task. Are you fresh out of blog post ideas for your brand? Below, we’ve compiled a list of topics to help with your writer’s block.

1.) Assemble numbered lists. Whether they consist of top websites, products, resources or tips, lists serve as a resource guide for your readers.

2.) Report on a festival or event. Your readers want to stay in the know on happenings, so be informative.

3.) Get […]

By | 2017-03-29T18:59:23+00:00 June 9th, 2016|GMS Blog|0 Comments

Seven Tips for Writing Effective Blogs

GMS 2Creating successful blog content is more than pecking out 400 words on a computer screen. Effective content provides valuable information to your readers. Depending on your brand’s focus and voice, exceptional content will elicit an emotion from your readers. Below are seven tips to help you master the art of blog writing.

  1. Captivate your target audience. Keep your readers engaged by knowing exactly what will resonate with them as it pertains to your business. Write your blog in a conversational tone while avoiding the over usage of words and phrases. For […]
By | 2017-03-29T18:59:23+00:00 May 25th, 2016|GMS Blog|0 Comments

Why Live-Streaming Events Is Beneficial to Your Business

GMS 1Have you used any of the live-streaming apps or sites available now? If you have, you know that live-streaming video is fantastic for real-time audience engagement. But what other benefits can your company enjoy?

Generate a Bigger Audience

Any event has geographical and physical restrictions, no matter the location. Streaming your event live on the web makes it accessible to a worldwide audience, which means attendance will exceed any capacity limitations a physical event would have. Don’t forget to reference your brand name throughout the broadcast, while using suitable titles and hashtags.

“Live-streaming is […]

By | 2017-03-29T18:59:23+00:00 May 17th, 2016|GMS Blog|0 Comments