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So far GMS has created 73 blog entries.

Broadcasting Your Business on YouTube Live

broadcasting your business on YouTube LiveYouTube is a robust streaming service for any personal channel or business that wants to show something live. The video-centric network made it possible to live stream starting in 2012.

Live streaming on YouTube may be associated with things such as gaming, sporting events and concerts, but what it really does is let you create your own live television shows. Businesses are able to utilize YouTube Live for marketing purposes by hosting webinars, broadcast vlogs and more.

Consider the following suggestions for how to use this tool for […]

By | 2017-03-29T18:59:22+00:00 November 17th, 2016|GMS Blog|0 Comments

Pinterest Introduces Promoted Video to its Site

Pinterest introduces promoted videoPinterest says it has seen a 60% increase in the number of videos saved by pinners in the last year. The platform also reports that 75% of the content people consume on its site comes from businesses. Up until recently, the company, which has more than 100 million visitors a month, has largely been absent from conversations about videos.

The photo-centric Pinterest is making a big move by beginning to let advertisers purchase ads in the form of short video. In August, the social network rolled out Promoted Videos – […]

By | 2017-03-29T18:59:22+00:00 October 27th, 2016|GMS Blog|0 Comments

Why You Should be Snap Marketing

 

snapchatmarketingSnapchat is a fun, engaging social media platform where users are really open about their lives and experiences in the moment. The social network has been making headline news, which has also helped make it a household name. If you haven’t already added Snapchat to your marketing efforts, you could be missing out on great opportunities. It’s an ideal platform for conducting market research, especially for consumer products or services.

It’s hard to deny the social, cultural and financial impact of 100 million daily active users. There’s a reason why brands are clamoring to get on Snapchat: […]

By | 2017-03-29T18:59:22+00:00 September 28th, 2016|GMS Blog|0 Comments

6 Tips for Writing Eye-Catching Headlines

How do you get people to actually read the business blogs or articles that you create? It’s vital that you learn just what makes a headline resonate with your readers, and that means more than good content. Think of it this way: The headline is the sundae and the content is the cherry on top.

write eye-catching headlinesCheck out these need-to-know tips for creating headlines that will draw the reader’s interest.

  1. Use numbers. Starting your title with numbers will grab people’s attention. Numbers tell your reader in just a few characters what […]
By | 2017-03-29T18:59:22+00:00 September 15th, 2016|GMS Blog|0 Comments

Framing a Marketing Shot for Your Brand

The phrase “a picture says a thousand words” has never been more true than today. Digital images abound and beautiful photography is no longer only reserved for magazines and billboards. Your social media feeds are filled with thousands of images each day, with friends, families and brands fighting for your attention.

Marketing ShotJust like there are different strokes for different folks, so to speak, there are different shots for different marketing mediums, especially when considering social media and traditional marketing collateral. There is one main difference that some marketers forget – social […]

By | 2017-03-29T18:59:22+00:00 August 31st, 2016|GMS Blog|0 Comments

How to Turn Your Customers into Brand Ambassadors

Brand AmbassadorsA brand ambassador is a spokesperson for your company, one who can help build your business by building brand awareness. Once you obtain these ambassadors, they will use and talk about your brand in a positive and relatable way, preferably to a large audience. So where are they and how do you find them?

Before you can have brand ambassadors, you need customer relationships. You must first get to know your customers before you can expect to build a relationship with them. This may first lead you to take a thorough […]

By | 2017-03-29T18:59:22+00:00 August 15th, 2016|GMS Blog|0 Comments

The Best List – Chat Apps, Customer Experience and a New Website

Welcome to this issue of The Best List. In this email, learn more about chat and messenger apps, how to up your Pinterest game, creating better visuals, and how video is impacting bandwidth. And that’s just the beginning! We hope you enjoy this one during these hot summer days. Added bonus: a new website for you to enjoy, featuring the work of Colette Boehm, Inc.

By | 2017-03-29T18:59:22+00:00 August 3rd, 2016|GMS Blog|0 Comments

The Best List – Crack the Code, Be Remembered, and More

Welcome to the latest issue of The Best List. We’ve gathered up some good reads for you to take a look at during this hot and busy season. Here you’ll find articles on the internet as a utility, Millennials’ favorite brands, some Instagram helpers and more. We hope you enjoy these bite-sized pieces of marketing pixie dust!

By | 2017-03-29T18:59:22+00:00 July 20th, 2016|GMS Blog|0 Comments