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So far GMS has created 137 blog entries.

YouTube is in the Local Search Business

Are you using location tagging to make your video easier to find? Tagging your location on your videos and live streams lets users find them if they are searching that location or watching other videos that were tagged in the same location. Many brands are finding it very useful for real-time promotion of live events.

Viewers can see tagged locations on the watch page on any public or shared video. They then can click on the location to search for other public videos tagged there.

This relatively new tagging option is noteworthy as it will help YouTube compete with other platforms search […]

By |2018-06-11T19:58:40+00:00May 2nd, 2018|GMS Blog|0 Comments
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Top Three Social Media Trends – And Your Relevance

For social media marketers, it’s a jungle out there. Amid the continuing challenges of the decline of organic reach across the board, fatigue resulting from more, more, more tools and tactics, and ever-changing challenge of social media ROI metrics, the landscape can look daunting. As we continue to navigate for our clients, GMS always has an eye forward for what’s next.

Here are the top trends GMS clients are addressing this year. The challenge in each area is the same: Staying real and relevant. There’s an old saying about good advertising being the best way […]

By |2018-04-11T17:35:33+00:00April 11th, 2018|GMS Blog|0 Comments
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Social Content and Search Rankings

Social signals – shares and engagement such as likes, retweets, votes, and pins – indicate to search engines that consumers are interacting with and responding to your brand.

But are these signals a factor in your search rankings? While opinions are varied on the specific value they deliver, the prevailing wisdom is that there is a correlation that cannot be ignored. This correlation exists between your strong content, content with lots of engagement, and higher SEO rankings and domain authority.

The plus? If your content is strong enough to earn engagement from your audience, chances are it’s also good enough to get […]

By |2018-04-04T15:50:23+00:00April 4th, 2018|GMS Blog|0 Comments
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Does an HTTPS Website Matter?

Websites, well-functioning websites, are the lifeblood of many businesses. Today’s prevailing opinion is that your site should be protected with HTTPS (Hypertext Transport Protocol Security). HTTPS helps prevent prowlers from interfering with the communications between your website and your viewers’ browsers. Those interferences can range from harmless cookies, to annoying ads to malicious intruders.

While this level of security was, in the past, important for any site collecting sensitive information, today the need goes beyond that. Aside from providing critical security in today’s ever-changing cyber-active world, HTTPS is a requirement for many new browsers and applications. These sites are increasingly seeing […]

By |2018-03-29T19:47:21+00:00March 29th, 2018|GMS Blog|0 Comments
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Our Top Three Social Media Challenges for 2018

Global Marketing Solutions (GMS), has built a reputation early on as social media strategists. We are known for researching, effectively implementing and evaluating social media marketing programs. To continue to do that, we must stay in tune to current trends as well as new developments.

Those developments many times seem like the very platforms we use effectively are punishing us for our success. Instead of walking away, GMS clients have opportunities to develop new strategies and get out in front of the changes. Here are the top challenges we’re dealing with for our clients so far this year.

Finding sustainable solutions to […]

By |2018-04-09T17:23:16+00:00March 14th, 2018|GMS Blog|0 Comments
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Think You’ve Conquered Video?

You know by now how important video is for effective social and online marketing. We began shouting it from the rooftops to our clients more than a year ago. Now everyone else is shouting it, too. While not everyone is using video to full potential, many (many, many, many!) more brands are.

Many GMS clients are employing video in a variety of forms including livestreaming, short format and fully produced content. The results have been positive for both viewership and engagement.

Que the changes. Good and bad. Here are just two examples, related […]

By |2018-03-09T16:37:04+00:00March 9th, 2018|GMS Blog|0 Comments
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Content Marketing + Storytelling = Connections

We’ve all heard that relationships matter in sales. Customers want to connect with the businesses they support. They want to support the ones they connect with. They are more likely to purchase from someone they know. Let them get to know you!

In the realm of social media, marketers have more options than ever to allow those customers to do just that. Our team works with clients to build on the opportunities to tell their stories and to allow others to tell their story for them. The top three methods?

  • User-generated content – Invite photos, videos, comments and […]
By |2017-12-14T16:34:26+00:00December 13th, 2017|GMS Blog|0 Comments
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Social media and ROI: the discussion continues

After the explosion of social media marketing avenues and the rise of access to it, many marketers were faced with some hard questions. Once the excitement of the new media and the fascination with new platforms and technologies leveled, it was time to separate the wheat from the chaff.  The question, or series of questions, continues today: So what? What did it get us? How much did it cost us? What’s our return on investment (ROI)? Does it justify our efforts and forward our goals?

Without solid ROI measurement, executive support and therefore funding can be very difficult to sustain. In […]

By |2017-12-08T04:05:06+00:00December 8th, 2017|GMS Blog|0 Comments
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Three Most Important Social Marketing Strategies for 2018

Marketing is constantly evolving. In 2017 we’ve seen that evolution accelerate more than ever before in the social space. Changing target-market habits and changing technologies create new opportunities and require new strategies. Next year promises to be no different. To be effective, savvy marketers must again adjust. Global Marketing Solutions is working with clients to focus on these three strategies to get noticed and build customer engagement. We’ve touted them again and again. But it is valuable advice, worth repeating.

Mobile – The impact of mobile technology on marketing strategies continues. Research shows that in […]

By |2017-11-22T18:14:07+00:00November 22nd, 2017|GMS Blog|0 Comments
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Social Marketing 2017: Conclusions and Contradictions

Earlier this year, social analytics company Simply Measured released its 2017 State of Social Marketing Report. The report released insights from social marketers around the globe. The report confirmed some emerging trends GMS is seeing through our extensive social marketing efforts for our clients. It also revealed contradictions many clients are struggling with as they navigate the social media marketing landscape.

The top three contradictions revealed:

  1. Marketers need analytics software, but lack the funds. Marketers reported that analytics software was their greatest need, but a majority don’t have adequate funding to acquire it. Nearly 4 out of every […]
By |2017-11-08T14:58:54+00:00November 8th, 2017|GMS Blog|0 Comments
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