The process of envisioning and developing a marketing plan can be the most exciting time of year for many businesses. But the nuts and bolts of planning a timeline and a budget can be daunting for some. Here are some common-sense ways to keep you grounded and sane during budget season.
- Start early! That sounds easy enough, but often the first step in the process is the most difficult. The reward, though, is immeasurable. Getting started early, or at least on time, makes every other aspect of the planning cycle easier. […]