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Benefits of Facebook Recommendations

Facebook has made a push for users to make Recommendations rather than Reviews as the way to give feedback about local businesses. Instead of giving a star rating on a one-to-five scale, users are now asked whether or not they would recommend a business. The hope is that people will share more about their experiences, which will lead to more authentic, informative reviews.

Also as part of the recommendations process, users can leave ‘Rich Endorsements,’ which include photos and text. This function is currently exclusive to restaurants and coffee shops but expected to roll out to other business pages, as well.

What […]

By |2018-10-17T14:14:31+00:00October 17th, 2018|GMS Blog|0 Comments

What is Blockchain?

Ask Google, right? That’s where we go to learn about the latest hot topic. Take our word for it, blockchain is hot! Over the past year, Google search requests including the keyword “blockchain” have increased by 250 percent. It’s been discussed from the floor of the U.S. Senate to the board room tables at businesses throughout the world. So, what’s all the talk about? What is blockchain and how will your business benefit from it?

Blockchain is the first technology enabling the transfer of digital data in a decentralized and trustless manner. By allowing digital information to be distributed but not […]

By |2018-10-10T14:03:02+00:00October 10th, 2018|GMS Blog|0 Comments

Want to Talk to Teens? Tips for Snapchat Success

With 187 million active users generating 10 billion daily views, Snapchat continues to show its strength as a powerhouse among social networking platforms. For marketers looking to talk to teens, it is the strongest player in the game and the numbers cannot be ignored.

Top Social Networks for Teens*

  • Snapchat         16.4 M
  • Instagram        12.8 M
  • Facebook        11.5 M
  • Pinterest          5.7 M
  • Twitter                        4.9 M

*Users 12-17, on any device at least once a month.
Source: eMarketer, August 2018

Snapchat is clearly the social network of choice among teens, moving passed Facebook in 2016, maintaining a lead over Instagram and still climbing in user growth. […]

By |2018-10-04T03:42:20+00:00October 4th, 2018|GMS Blog|0 Comments

Our Picks: Six Best News Sources

Do you want your news short and to the point? Do you like interpretation or just the facts?

Do you want to wake up to just the news of the day or do you also want to take a broader look at trends and consider implications for the future of your business?

If you are a digital marketer only interested in SEO, SEM, CRO or other specific tasks and trends (we work with tech geeks like that), there are some very good sources out there. Most of our clients though, are looking for a source with a broader mix […]

By |2018-09-19T16:11:24+00:00September 19th, 2018|GMS Blog|0 Comments

A Positive Influence Goes a Long Way. Now More Than Ever.

You know hanging around with folks who are a good influence always made your mama happy. She knew how valuable that influence could be. Do you? Savvy marketers (both brand marketers and influencers themselves) recognize the value influencers can bring to a brand through social media exposure. Partnering with the right ones offers a way of raising awareness, establishing a personal connection and building credibility with an audience.

For a good while now, GMS has been building influencer relationships for our clients. Facebook recently staked its claim on this practice and through the process has increased influencer credibility […]

By |2018-09-12T15:20:16+00:00September 12th, 2018|GMS Blog|0 Comments

Honing the Video Message

If you’re marketing online, you know video has become a must. And even if your online effort only consists of trying to keep a Facebook page up to date (If that’s the case call us right now!), you’re using video, right? Everybody has jumped on the video bandwagon and those seeing the most success have integrated it into their marketing strategy.

At GMS, we love working with clients who use video strategically. It doesn’t have to be expensive and, in many cases, developing creative ways to use video can result in both time and cost […]

By |2018-09-06T00:30:49+00:00September 5th, 2018|GMS Blog|0 Comments

Finding Ways to Connect Through Social Media

Social media opens up so many ways to connect with customers as well as enormous opportunities for those customers to become brand ambassadors. Here are our top suggestions for elements of a successful program.

  • Don’t Make it All Business – Tell about your company, your people or what’s going on in your community.
  • Give Them the Inside Scoop – Show those loyal fans some love by taking them behind the scenes, giving them an early sneak peek or offering exclusive deals.
  • Connect with What Matters to Them – Ask questions, ask them to share experiences, ask them what’s most important […]
By |2018-08-22T16:35:39+00:00August 22nd, 2018|GMS Blog|0 Comments

These Apps are Driving Business. Are you Getting the Message?

Messaging app use is growing by leaps and bounds. It’s even becoming a preferred method of communicating for many, even for conducting business. Six of the top 10 social apps are messaging apps. Facebook Messenger and WhatsApp now each have 1.3 billion users and are still seeing huge growth. Messenger is reporting 8 million messages are exchanged per month. Word is that Instagram is considering splitting messages into a separate app, as well.

Why the increase? Facebook’s research reveals the top reasons people give for using messaging apps are that they are:

  • Easy to use
  • Accessible
  • Time-saving
  • Effective
  • Reliable
  • Documented
  • Fun
  • […]

By |2018-08-15T18:59:43+00:00August 15th, 2018|GMS Blog|0 Comments

The Strength of Video

You’re using video as part of your marketing plan, right? If not, consider these staggering statistics quoted by Forbes:

  1. By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic. (Source: SmallBizTrends)
  2. Facebook generates 8 billion video views on average per day. (Source: Social Media Today)
  3. YouTube reports mobile video consumption rises 100% every year. (Source: Hubspot)
  4. 55% of people watch videos online every day. (Source: Digital Information World)
  5. 92% of mobile video consumers share videos with others. (Source: RendrFx)
  6. 90% of users say that product videos are helpful in the decision process. (Source: Hubspot)
  7. […]

By |2018-08-01T15:34:38+00:00August 1st, 2018|GMS Blog|0 Comments

Facebook Algorithm Impacts

Just a few months into Facebook’s algorithm shift, which put more emphasis on ‘person-to-person engagement’ over page interaction, publishers are reporting varying impacts. While some have fared well, the majority of reports are not positive. The three most significant impacts, as reported by Social Media Today (quoted sections below), are as follows:

1.) Changes Aren’t Helping Local News Publishers

While one of Facebook’s objectives for their changes was reported to give local publishers more promotion, that has not been the case. The average Facebook interactions for most local publishers have decreased, some significantly so.

“Thats a challenge, obviously – with so […]

By |2018-07-18T14:57:47+00:00July 18th, 2018|GMS Blog|0 Comments