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How to Use Facebook Watch to Reach Customers

Despite growing numbers on other social media platforms, Facebook, with its 1.32 billion users who check in on a daily, continues to be an extremely productive avenue for marketers. The recently completed launch of Facebook Watch is making it even more competitive with other streaming platforms. The Watch tab is now active on all accounts and its episodes will be integrated in users’ News Feeds, driving views and creating demand.

Video is already extremely popular on Facebook, but this new platform takes it to a new level. Watch will focus on episodic content that fits into a theme or storyline and […]

By |2018-12-05T18:15:07+00:00December 5th, 2018|GMS Blog|0 Comments

Does my business need a chatbot?

Artificial Intelligence (AI) technology continues to advance throughout the business landscape. How do you know if chatbots are right for your business? While at first glance the concept of using automated programming for customer interaction may seem impersonal, there are indicators that they offer benefits many customers are seeking.

Every day, more businesses are discovering the many benefits of chatbots and here are the top three indicators of whether they are right for yours:

  1. If you want to offer customers 24/7 interactive service, chatbots are standing ready to help answer their questions day and night.
  2. If you already offer on-site chat […]
By |2018-11-21T16:14:45+00:00November 21st, 2018|GMS Blog|0 Comments

In appreciation of Millennials

It’s time to get real about Millennials. Everybody seems to love trash-talking them, perpetuating stereotypes. The fact is they are a huge factor in our lives, both economically and socially, so we better start treating them as what they are: a huge market of potential customers, for years to come.

Who are they? Estimates from Millennial Marketing tell us this:

  • They are 25% of the U.S. population
  • They account for 27% of discretionary purchases
  • 53% of Millennial households have children
  • 50% are more willing to purchase from a company that supports a cause

Take a look at these facts and you’ll see, […]

By |2018-11-14T21:23:39+00:00November 14th, 2018|GMS Blog|0 Comments

Can Beacons Help Your Brand Shine?

Beacons are being touted as the next big thing for local SEO and proximity marketing. While still a mystery to many, beacons are already shining as tools to foster customer engagement, encourage user-generated content, distribute timely messages and drive sales.

These small hardware devices are placed inconspicuously and, when activated, can communicate via Bluetooth Low Energy (BLE) technology with smartphones and other devices within a limited radius, sending targeted push notifications. From retail special offers to public transportation schedules, the limits of the messaging opportunities can be endless. Beacons take the popular “near me” searches to a new level, allowing marketers […]

By |2018-11-07T14:09:54+00:00November 7th, 2018|GMS Blog|0 Comments

Benefits of Facebook Recommendations

Facebook has made a push for users to make Recommendations rather than Reviews as the way to give feedback about local businesses. Instead of giving a star rating on a one-to-five scale, users are now asked whether or not they would recommend a business. The hope is that people will share more about their experiences, which will lead to more authentic, informative reviews.

Also as part of the recommendations process, users can leave ‘Rich Endorsements,’ which include photos and text. This function is currently exclusive to restaurants and coffee shops but expected to roll out to other business pages, as well.

What […]

By |2018-10-17T14:14:31+00:00October 17th, 2018|GMS Blog|0 Comments

What is Blockchain?

Ask Google, right? That’s where we go to learn about the latest hot topic. Take our word for it, blockchain is hot! Over the past year, Google search requests including the keyword “blockchain” have increased by 250 percent. It’s been discussed from the floor of the U.S. Senate to the board room tables at businesses throughout the world. So, what’s all the talk about? What is blockchain and how will your business benefit from it?

Blockchain is the first technology enabling the transfer of digital data in a decentralized and trustless manner. By allowing digital information to be distributed but not […]

By |2018-10-10T14:03:02+00:00October 10th, 2018|GMS Blog|0 Comments

Want to Talk to Teens? Tips for Snapchat Success

With 187 million active users generating 10 billion daily views, Snapchat continues to show its strength as a powerhouse among social networking platforms. For marketers looking to talk to teens, it is the strongest player in the game and the numbers cannot be ignored.

Top Social Networks for Teens*

  • Snapchat         16.4 M
  • Instagram        12.8 M
  • Facebook        11.5 M
  • Pinterest          5.7 M
  • Twitter                        4.9 M

*Users 12-17, on any device at least once a month.
Source: eMarketer, August 2018

Snapchat is clearly the social network of choice among teens, moving passed Facebook in 2016, maintaining a lead over Instagram and still climbing in user growth. […]

By |2018-10-04T03:42:20+00:00October 4th, 2018|GMS Blog|0 Comments

Our Picks: Six Best News Sources

Do you want your news short and to the point? Do you like interpretation or just the facts?

Do you want to wake up to just the news of the day or do you also want to take a broader look at trends and consider implications for the future of your business?

If you are a digital marketer only interested in SEO, SEM, CRO or other specific tasks and trends (we work with tech geeks like that), there are some very good sources out there. Most of our clients though, are looking for a source with a broader mix […]

By |2018-09-19T16:11:24+00:00September 19th, 2018|GMS Blog|0 Comments

A Positive Influence Goes a Long Way. Now More Than Ever.

You know hanging around with folks who are a good influence always made your mama happy. She knew how valuable that influence could be. Do you? Savvy marketers (both brand marketers and influencers themselves) recognize the value influencers can bring to a brand through social media exposure. Partnering with the right ones offers a way of raising awareness, establishing a personal connection and building credibility with an audience.

For a good while now, GMS has been building influencer relationships for our clients. Facebook recently staked its claim on this practice and through the process has increased influencer credibility […]

By |2018-09-12T15:20:16+00:00September 12th, 2018|GMS Blog|0 Comments

Honing the Video Message

If you’re marketing online, you know video has become a must. And even if your online effort only consists of trying to keep a Facebook page up to date (If that’s the case call us right now!), you’re using video, right? Everybody has jumped on the video bandwagon and those seeing the most success have integrated it into their marketing strategy.

At GMS, we love working with clients who use video strategically. It doesn’t have to be expensive and, in many cases, developing creative ways to use video can result in both time and cost […]

By |2018-09-06T00:30:49+00:00September 5th, 2018|GMS Blog|0 Comments