GMS Blog

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Meet Our Client: The Alabama Bass Trail

The Alabama Bass Trail was created in 2012 to promote Alabama as a year-round fishing destination for serious anglers. In a few short years, the trail’s Tournament Series became known for hosting some of the top tournaments in the country. The trail features 13 premier bass-fishing lakes and stretches from the mountains of North Alabama south to the Mobile Delta.

While bass may be the trail’s most famous catch, the ecological diversity of these lakes is immense and there are hundreds of species of fish to be caught. That diversity, coupled with […]

By | 2017-08-16T15:01:17+00:00 August 16th, 2017|GMS Blog|0 Comments

How to Boost Your Business on Social Media Sites

You may be thinking, “I’m not naïve enough to think the simple steps below are all I need to know.” The thing is, though, they are. It’s not the number of items in the list that will get you. It’s the time and effort needed for each one of those items.

Long gone are the old days when having a social media presence was seen as a free way to market. Successfully boosting your business on the varied social media landscape takes time. The time of someone who’s getting paid, presumably. And […]

By | 2017-08-09T13:52:29+00:00 August 9th, 2017|GMS Blog|0 Comments

The Advantages of Twitter Ads

Twitter’s more than 300 million active users sending 500 million tweets a day offer both opportunity and challenge for brand marketing. But with an active audience of that size and a pervasive presence in today’s communication stream, the opportunities are well worth taking on the challenges.

As a result, Twitter has become a leading social media platform for businesses, enabling brands to engage through contests, live chats and advertising. Twitter ads have become an extremely useful tool for reaching this valuable audience.

Twitter offers three types of advertising options: promoted tweets, promoted accounts […]

By | 2017-08-02T13:41:19+00:00 August 2nd, 2017|GMS Blog|0 Comments

Meet Our Client – Lucy Buffett

Lucy Buffett has been sharing a whole lot of Gumbo Love this summer!

The release of Lucy’s latest book – Gumbo Love, Recipes for Gulf Coast Cooking, Entertaining and Savoring the Good Life – has created quite a stir and GMS is proud to be a part of the team sharing her gift to the world.

In addition to managing social media strategies and implementation for Lucy’s popular family restaurants, LuLu’s Gulf Shores and LuLu’s Destin, we recently worked with her […]

By | 2017-07-26T15:41:32+00:00 July 26th, 2017|GMS Blog|0 Comments

Eight Ways to Work Through Writer’s Block

Every writer we work with has, at some point, experienced some degree of writer’s block. Whether it’s a temporary disruption under the pressure of a deadline or a looming, recurring struggle, it’s a phenomenon that can be devastating. Below, some of our favorite writers share their suggestions to get back on track.

  1. Step away and do something else. Moving around and focusing on something else for a short time can get the blood flowing, clear the mind and give you a fresh start.
  2. Write anything! Forget about your assigned topic and […]
By | 2017-07-13T20:41:53+00:00 July 13th, 2017|GMS Blog|0 Comments

Creative Ways to Improve Your Stories on Snapchat

The advent of Snapchat stories has given us a brand-new way to share. More like a personal feed rather than an individual snap, stories give your message (a grouping of snaps) 24-hour longevity on this popular platform. To engage your audience, employ these simple tips that will make your stories more interesting.

Respect the platform. This is meant to be a fun medium. To connect with your audience, you have to give them what they want. Keep it snappy.

Plan ahead. While stories “on the fly” have their place for prompting immediate action, they can still […]

By | 2017-07-06T17:19:46+00:00 July 6th, 2017|GMS Blog, Uncategorized|0 Comments

Telling Stories with Sizzle

As part of the work we do for our client Gulf Shores & Orange Beach Tourism (GSOBT), Global Marketing Solutions helps conceive, design, deliver and distribute videos on several topics that interest visitors in our Alabama beaches. Of course, there’s the beach, the great places to stay, the attractions . . . the list goes on.

It’s all such a pleasure to promote, but we have to say, we love talking about that fresh gulf seafood! Especially […]

By | 2017-06-28T14:41:39+00:00 June 28th, 2017|GMS Blog|0 Comments

Six Ways to Build a Following on Snap

Snapchat boasts the highest engagement rate of any social media platform and 2017 is proving to be its year to shine. That means there is a huge potential audience out there for you. Be ready for it, even if you don’t have any Snapchat followers yet. Create content now. Give them a reason to check you out by sending snaps to people you’re following. Once you have some content and are ready to engage, here are some suggestions for building your following:

  1. Understand the platform – Pay attention, and follow, Snapchat […]
By | 2017-06-21T13:25:48+00:00 June 21st, 2017|GMS Blog|0 Comments

How’s Your Social Media Reputation?

The penetration of social media into our lives, specifically into our business decision making processes, has made the need for protecting your brand or personal reputation online a priority.

The latest information “out there” is what others see and it’s the information they use to make decisions about who they do business with. It defines “who you are” online, whether it’s true or not.

Imagine it’s your first impression when that potential customer finds you online. It is. Imagine it has the ability to create doubt even among your loyalists. It does. Everyone […]

By | 2017-06-14T14:27:48+00:00 June 14th, 2017|GMS Blog|0 Comments

Our Top Five Tools to Stay Connected with a Remote Team

Across the board, companies report that communication and collaboration among remote team members is an ongoing challenge. There are many shiny tools out there for communications and project management. There are lots of new ones, many good ones and some flash-in-the-pan ones. At Global Marketing Solutions, we are drawn to the effective ones. Here’s our list of essential tools for efficiency and effectiveness among our remote team and our clients.

Google Drive for Filing

Proposals, timelines, client documents, resource materials and so much more are accessed every day by […]

By | 2017-05-17T14:49:24+00:00 May 17th, 2017|GMS Blog|0 Comments