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These Apps are Driving Business. Are you Getting the Message?

Messaging app use is growing by leaps and bounds. It’s even becoming a preferred method of communicating for many, even for conducting business. Six of the top 10 social apps are messaging apps. Facebook Messenger and WhatsApp now each have 1.3 billion users and are still seeing huge growth. Messenger is reporting 8 million messages are exchanged per month. Word is that Instagram is considering splitting messages into a separate app, as well.

Why the increase? Facebook’s research reveals the top reasons people give for using messaging apps are that they are:

  • Easy to use
  • Accessible
  • Time-saving
  • Effective
  • Reliable
  • Documented
  • Fun
  • […]

By | 2018-08-15T18:59:43+00:00 August 15th, 2018|GMS Blog|0 Comments

The Strength of Video

You’re using video as part of your marketing plan, right? If not, consider these staggering statistics quoted by Forbes:

  1. By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic. (Source: SmallBizTrends)
  2. Facebook generates 8 billion video views on average per day. (Source: Social Media Today)
  3. YouTube reports mobile video consumption rises 100% every year. (Source: Hubspot)
  4. 55% of people watch videos online every day. (Source: Digital Information World)
  5. 92% of mobile video consumers share videos with others. (Source: RendrFx)
  6. 90% of users say that product videos are helpful in the decision process. (Source: Hubspot)
  7. […]

By | 2018-08-01T15:34:38+00:00 August 1st, 2018|GMS Blog|0 Comments

Facebook Algorithm Impacts

Just a few months into Facebook’s algorithm shift, which put more emphasis on ‘person-to-person engagement’ over page interaction, publishers are reporting varying impacts. While some have fared well, the majority of reports are not positive. The three most significant impacts, as reported by Social Media Today (quoted sections below), are as follows:

1.) Changes Aren’t Helping Local News Publishers

While one of Facebook’s objectives for their changes was reported to give local publishers more promotion, that has not been the case. The average Facebook interactions for most local publishers have decreased, some significantly so.

“Thats a challenge, obviously – with so […]

By | 2018-07-18T14:57:47+00:00 July 18th, 2018|GMS Blog|0 Comments

Seven Important Insta Story Features for Business

As one of the fastest growing social networks, Instagram has a lot of marketers’ attention. The popularity of its Stories feature, launched nearly two years ago, is still growing and the platform reports that Stories have succeeded both in keeping users longer and keeping them coming back. Here are a few of the best tools for making Stories work for business.

1.) Insta Feedback Instagram launched a polling feature last year that allows users to add interactive polls to their Stories. These offer a way to get the audience engaged and hear their thoughts on your topic of choice.

2.) Add A […]

By | 2018-07-11T16:16:28+00:00 July 11th, 2018|GMS Blog|0 Comments

Ephemeral Content

Ephemeral content is social media content that lasts only a short time before disappearing. Its rise in popularity began with Snapchat and now other platforms like Instagram and Facebook have become even stronger in this realm. While ephemeral content is fleeting, it has proven to have staying power as a communications tool. Las year, AdWeek predicted this tool to have big impact in 2018. That is proving true, as ephemeral content is becoming a part of the social media strategy of many brands.

As with each strategy in any marketing plan, you must first determine if it is worth investing your […]

By | 2018-06-19T21:23:50+00:00 June 19th, 2018|GMS Blog|0 Comments

Video Story Telling

Video’s value for exposure and engagement through online media continues to rise. At Global Marketing Solutions (GMS) we continue to find ways, both creative and strategic, for our clients to take advantage of that value. For our client Gulf Shores and Orange Beach Tourism, GMS uses video to tell insider stories about the area through its residents, entrepreneurs and artists in a series called Coastal Characters. The concept uses the video in a documentary style, across several online platforms including website and social channels.

Maya and Nick Cantrell talk about living where they work and loving where they […]

By | 2018-06-13T13:28:50+00:00 June 13th, 2018|GMS Blog|0 Comments

Incorporating Instagram Stories

Instagram is known as a platform that allows for and actually feeds on, individuality, visual creativity and personal (or brand) style. Its huge audience has now made it the leading the social platform for Stories. While Instagram stories are great fun, they are emerging as a tool with strategic benefits for marketers. Let’s look at why:

  • Every day, 200 million people tune in to watch Instagram stories. It has surpassed Snapchat by far and is one of the fastest growing platforms out there.
  • Instagram stories are discoverable, meaning people who aren’t following you can still search for or stumble upon […]
By | 2018-06-07T20:51:34+00:00 June 7th, 2018|GMS Blog|0 Comments

Targeting Travelers through Social Media

Social media is no longer a fringe part of the travel experience for most Americans. Social sites and mobile technology have changed how most travelers prepare for, experience and engage after a trip. In fact, traveler engagement dictates that social media’s role can’t be ignored by today’s travel industry. It is an integral element, from the inspiration phase through the review.

  • 30% of U.S. travelers report using social media to find trip inspiration. More than 50% of people like social media pages related to trips they are planning. (Source: Webpage FX)
  • 52% of Facebook users said that […]
By | 2018-07-11T16:12:57+00:00 June 6th, 2018|GMS Blog|0 Comments

Stories: Is Snapchat or Instagram for You?

Businesses sometimes feel the need to quickly adopt new social media platforms or features in order to stay top-of-mind with their audience. At GMS we sometimes recommend that. Being nimble is important. We believe, though, being strategic is paramount. That sometimes means not doing it all. Choosing the best option, based on your target markets and your goals, is a much better decision than choosing all the options just because they’re there – unless of course, you have unlimited budgets and resources.

One of the latest options being debated by many is the use of stories in social […]

By | 2018-05-16T20:44:23+00:00 May 16th, 2018|GMS Blog|0 Comments

Is Hiring a Marketing Company Cost Effective?

Small businesses are the heart and soul of local communities. They are also the foundation of most local economies. For 13 years, Global Marketing Solutions has worked with small businesses to develop and implement marketing plans that help them prosper. Most find working with a company like ours the most effective and cost-efficient way to market their products and services. Consider this:

If you’re a small business owner, you most likely have a passion and a skill set that are fundamental to the type and quality of product or service you provide. To be successful, you must also […]

By | 2018-05-09T16:00:58+00:00 May 9th, 2018|GMS Blog|0 Comments