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Meet Our Client: Share The Beach

We’d venture to say Global Marketing Solutions knows better than anyone that every application of our “global” solutions is different. Our strength comes in the application. The solution. Our work with Share the Beach is a prime example.

Share the Beach is a volunteer-led organization dedicated to helping protect the endangered sea turtles that nest and hatch each year on Alabama’s beaches. Their mission is one GMS believes in, so helping them improve their marketing tools and solve an internal communications issue at the same time is a […]

By | March 22nd, 2017|GMS Blog|0 Comments

Five Ways to Use Twitter for Business

Possibly more than any other social media channel, the short, immediate nature of Twitter’s strengths make it the perfect tool for integrating and sharing your brand’s relevance. While the loosening of its strict 140-character limits have given marketers a bit more freedom, Twitter is meant for brevity. As such, it’s the perfect vehicle to promote your relevant content living on other platforms and your live events happening now.

Tweet smart – Keep your content timely and relevant – and when you can, offer expert or insider information on trending topics. You and […]

By | March 15th, 2017|GMS Blog|0 Comments

Improve Search Rank with Social Media

You’ve heard it a thousand times. Content is king. You get it. But have you “gotten it” in the context of search engine results? Have you integrated your social content into your optimization plan? Doing so can greatly improve your rankings on two fronts.

First of all, that social media content, just like your website content, is fodder for search engines. A suite of active social channels gives your business a multitude of opportunities to keep fresh, engaging content out there for searchers to land on. And, if for search results alone, […]

By | March 10th, 2017|GMS Blog|0 Comments

Making Live-Streaming Video a Part of Your Strategy

Anyone with a smartphone now has the technology to broadcast worldwide. Facebook Live has upped the game for Instagram, Snapchat and even YouTube, responding to and accelerating the craving for video across social media channels. What does this mean for your marketing efforts? It can mean great things! It’s a new avenue to provide engaging content and tell your story. And it can be simple and cost effective if you have the plan, people and tools in place.

Not produced, but planned. By definition, live-streaming is in the moment and not edited […]

By | February 22nd, 2017|GMS Blog|0 Comments

Five Tips to Reach a Local Audience with Pinterest

As social media platforms go, Pinterest is a rock star. It has 100 million users. Its content has a longer lifespan and is reported to generate more sales per click than Facebook or Twitter. Many businesses ignore its value though, because frankly, it takes more time and energy to engage the right audience. But for those with visually compelling products and messages, it can pay off.

There are two key factors for small businesses to keep in mind in order to make the most of their Pinterest presence. The first is that […]

By | February 14th, 2017|GMS Blog|0 Comments

How to Use Instagram Stories to Promote Business

With its August 2016 introduction of Stories, Instagram began offering a new opportunity to social media marketers. In spite of the platform’s access to 500 million active users each month, fewer than 40 percent of marketers are using it. That leaves plenty of space for those who choose to engage. Assuming you have a social brand strategy in place and are optimizing your post frequency and timing (if not, contact us) it may be time to get creative and start sharing stories.

Taking advantage of Instagram Stories can […]

By | January 13th, 2017|GMS Blog|0 Comments

The Best List—SEO, Snapchat Advertising, Video and More

Welcome to this edition of The Best List, your digest-sized marketing how-to for the week. In this issue we share some expertise on SEO, updates on Snapchat advertising options, and information on video length. Enjoy!

By | December 21st, 2016|GMS Blog|0 Comments

Conversion Tracking Launched on LinkedIn

With the recently added conversion tracking, LinkedIn now allows its users to measure the number of leads, downloads, sign-ups, purchases or any other activity done with sponsored content or ads. Conversion tracking for marketers will measure campaign successes and boost ROI across the platform.

LinkedIn now has more than 450 million active users with a variety of professions, giving your profile a chance to be seen and be promoted globally. When the site launched this new feature, LinkedIn announced that the new conversion tracking can allow marketers to better understand […]

By | December 15th, 2016|GMS Blog|0 Comments

Evaluating Your Audience with Google Analytics

google analyticsA presence on social media will attract an audience, build brand awareness, and connect with customers and prospects. Why should Google Analytics  matter to your social media marketing plan? With this performance tool, you’ll be able to discover which of your social media channels is driving the most traffic back to your website.

Social sites such as Facebook, Twitter and Pinterest provide their own analytics, which helps as you customize the content on your website to promote on these channels. By utilizing Google, you can take it to the […]

By | December 7th, 2016|GMS Blog|0 Comments