Messaging app use is growing by leaps and bounds. It’s even becoming a preferred method of communicating for many, even for conducting business. Six of the top 10 social apps are messaging apps. Facebook Messenger and WhatsApp now each have 1.3 billion users and are still seeing huge growth. Messenger is reporting 8 million messages are exchanged per month. Word is that Instagram is considering splitting messages into a separate app, as well.
Why the increase? Facebook’s research reveals the top reasons people give for using messaging apps are that they are:
- Easy to use