GMS Blog

Email Marketing Tips

Emails can be a great tool for pushing promotions and driving sales to your business. The challenge is to compel your reader to open it rather than allow it to get lost in the lonely abyss of unopened emails, a.k.a. the promotion or spam folder.

So how can you make sure an email serves its purpose?

Personalize Your Message

Users are more likely to open an email when there is a personal connection. A birthday email with a specific code just for that customer is an example of using personalization that will benefit both parties.

Optimize for Mobile

Most emails are opened on a […]

By |2023-03-30T08:40:12+00:00April 11th, 2023|GMS Blog|0 Comments

Brand Voice

When launching a business, a common thing you will hear is the importance of a consistent brand style, especially on social media platforms. Your brand style reflects you and your business. It can help give a visual of what the business is about and your goals.

When thinking of your style, you might know right away what your colors and font will be. That’s the fun part, right?

What about your brand voice? This is a large part of your brand style that sometimes does not get the attention it needs.

Your brand voice is the personality your brand takes on for all […]

By |2023-02-20T18:13:53+00:00March 11th, 2023|GMS Blog|0 Comments

Instagram New Feature: Notes

Away message: BRB <3 u. TTYL.

Remember the good old days when AIM was all the rage and you would spend forever crafting the perfect away message? Well, it looks like Instagram wants to bring away messages back. At least, that’s how it appears with the new Notes feature.

Instagram Notes has rolled out, allowing users to craft a 60-character message consisting of text and emojis to send to their followers or “close friends” list.

Notes offers an additional way to spark conversation. Like Stories, they only appear for 24 hours. Using Notes is a great way to let others know what you […]

By |2023-02-20T18:13:10+00:00March 4th, 2023|GMS Blog, Social Media|0 Comments

What is Virtual Reality?

What is Virtual Reality?

Virtual Reality (VR) is the computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment such as a helmet with a screen inside or gloves fitted with sensors.

To put it simply, virtual reality allows someone to be completely immersed in a virtual world.

Many have noticed VR-based video games gaining popularity over the past few years. But virtual reality has actually been around since 1957 and has many more uses than you might realize.

Examples of Virtual Reality

  1. VR allows a patient […]
By |2022-12-31T14:11:01+00:00January 11th, 2023|GMS Blog|0 Comments

Top Apps in 2023

Happy 2023! Another year has passed and it’s time for us to welcome the new year with open arms. We are here to help you grow your brand, which is why we have created a list of some of the top apps you will need for your social media and marketing strategies.

  1. TikTok

If you are not on TikTok yet, it is seriously time to change that. This video app is not going away anytime soon – it’s currently the number one most popular app and has one billion users.

  1. Hootsuite

This app allows you to schedule future posts for Instagram, Twitter, […]

By |2022-12-31T14:01:36+00:00January 1st, 2023|GMS Blog|0 Comments

Kick off 2023 with These Trends

A new year brings many changes, even to social media. New trends are emerging, and some current trends are gaining strength. We are here to keep you informed so you can start off fresh and up to date on what’s popular.

Below is a list of five trends to keep in mind for 2023.

  1. Be real.

Being authentic is increasingly more popular. Few are impressed by the filters or highlight reels anymore. We want to see real and raw moments. Apps such as BeReal are rising because they show actual moments in time without the filter.

  1. Micro-Influencers

It’s no secret that influencers […]

By |2022-11-30T19:09:00+00:00December 10th, 2022|GMS Blog|0 Comments

What is Augmented Reality?

Augmented reality is becoming increasingly popular and it will only continue to grow as AR-ready devices become more accessible around the world. The idea of seeing something in front of us that isn’t actually there can seem a little terrifying, right? Well, many of us have already used some form of AR.

So what exactly is augmented reality? It is an interactive experience that combines the real world and computer-generated content. No, it is not the same thing as virtual reality.

Remember in 2016 when everyone was running around chasing Pokemon in the street? The Pokemon appeared on your phone and it […]

By |2022-11-30T19:08:24+00:00December 5th, 2022|GMS Blog|0 Comments

Social Media Tips for a Small Business

Small businesses are always on our minds, but especially so this month. November 26 is recognized as Small Business Saturday, so we encourage everyone to shop locally in person and patronize small businesses everywhere via the internet.

To further show our support, we offer five tips for helping your small brand with its social media presence.

  1. Share Your Brand Story

This makes you stand out from all the other brands and businesses around you. No one else can be you, and no one has the same story. How did you get here? Why are you in business? What are you hoping to […]

By |2022-10-16T19:16:11+00:00November 11th, 2022|GMS Blog|0 Comments

Holiday Gift Guide for an Influencer

If you do not personally know an influencer, you likely know someone who loves social media and is aspiring to be one.

What gift could you provide that would be appreciated and valuable? We’re glad you asked!

Ring Light

A ring light allows for better lighting in someone’s content. It is an absolute must for most creators. There are different sizes and versions for various uses, so having multiple them is acceptable. Bonus: They can also serve as a tripod!

Selfie Light

While this is similar to a ring light, it’s great for portable content because it attaches to a cell phone.

Tripod

A tripod is helpful […]

By |2022-10-16T19:12:20+00:00November 2nd, 2022|GMS Blog|0 Comments

Using Snapchat for Your Brand

In case you haven’t heard, Snapchat is no longer the app where you only send a photo to someone, and it disappears in 10 seconds. It has grown substantially since it first launched in 2011. Once thought to be short-lived, Snapchat has not only stayed around but has updated with the times and is now one of the many apps to consider when growing your brand via social media.

Jumping on a new app can be overwhelming, so we’ve gathered a few tips to make it easier for you when growing your brand on Snapchat.

  • Registering as a business account will […]
By |2022-09-22T12:07:36+00:00October 19th, 2022|GMS Blog|0 Comments
Go to Top