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Using Social Media During the Holidays

As we head into fall, the holiday season will soon be approaching. This might be when a brand or business moves away from social media to focus on other holiday-related tasks and events. We will always support taking a small break when needed, but we strongly encourage you to queue up some posts before doing so.

Since the holiday season is an ideal opportunity for promoting your products, services, and business, below are some ideas for posts to schedule now so you can sit back and enjoy the season.

  • Holiday gift guide

Everyone needs a little gift inspiration now and then.

  • Promotions/sales

There […]

By |2022-09-22T12:04:21+00:00October 8th, 2022|GMS Blog|0 Comments
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Growing an Engaging Community

When starting with a new platform, it’s easy to get caught up in the numbers. Many will try a variety of methods that end up hurting them in the long run. A high following count doesn’t mean much if it’s not engaging and genuine.  

Read on to learn of a few do’s and don’ts when it comes to growing a community. 

DON’T 

  • Buy Followers 

It sounds tempting, but those “followers” will do nothing for your content because there will be no engagement.  

By |2022-09-13T20:33:32+00:00September 20th, 2022|GMS Blog, Social Media|0 Comments
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2022/2023 Social Trends

Following trends is one of the key factors in growing a brand on social media. Trends are constantly changing, and it can be hard to keep up with what’s current. 

We are here for you with a narrowed-down list of some of the top 2022/2023 trends to keep up with! 

1. TikTok, Reels and video content will continue to grow.  

If you haven’t jumped on these apps, now is the time to do so. Short video content will continue to gain popularity, especially TikTok.  

2. User-Generated Content Isn’t Going Away   

Take advantage […]

By |2022-09-13T20:25:09+00:00September 13th, 2022|GMS Blog, Social Media|0 Comments
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5 Tips for Social Media Posting

Analytics, algorithms, demographics, followers. Social media can seem intimidating, especially if you are a brand that hasn’t fully embraced it yet. It doesn’t have to be that complicated, though.

How about 5 easy steps for you to try to make your social media posting a little easier?

1. Repost old content

That’s right. You don’t have to post something new every day. Not feeling creative? Post older content that has done well previously. There is a good chance many didn’t see it the first time, so you have another chance to reach more people.

2. Cross-post

If you make a video on TikTok, […]

By |2022-07-26T19:47:47+00:00August 15th, 2022|GMS Blog, Social Media|0 Comments
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How to Go Viral

It’s the question everyone who has ever posted on social media wants to know: How do I go viral? When you have a brand, you may ask yourself this more often because you want the maximum amount of people possible to see your content.

Let us share with you a few tips that will help the chances of you going viral.

1. Figure out your audience

Finding a target demographic is essential because it will help you tailor your content specifically to them.

2. Use relevant hashtags

Don’t use a trending hashtag if it has nothing to do with the content you are […]

By |2022-07-26T19:40:27+00:00August 1st, 2022|GMS Blog, Social Media|0 Comments
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30 Days of Instagram Content

30 Days of Instagram Content

Want to build engagement but coming up with ideas to post is difficult? We’ve covered you with a month of mapped-out content for Instagram!

  1. Share your story
  2. Share a quote that fits your niche
  3. Share your product/service
  4. Host a giveaway
  5. Share testimonials or reviews of your product or service
  6. Answer a FAQ
  7. Post a video of your product
  8. Invite others to check out your stories for a variety of behind-the-scenes content
  9. Flash sale of product/services
  10. Ask a question
  11. Upload a how-to video
  12. Present “A Day in the Life”
  13. Share your goals
  14. Cross-promote your other platforms

    15. […]

By |2022-09-25T19:01:26+00:00July 12th, 2022|GMS Blog, Social Media|0 Comments
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Five Influencers Marketing to Know About

Influencers marketing is here and taking over. It’s one of the main ways to get your brand out there and in front of a new audience. Many brands have jumped on this opportunity, and more influencers than ever are willing to work with you.

The Five Influencers to Know About

One of the most important things to consider with influencer marketing is budget. How much are you willing to spend? The larger the following of the creator/influencer, the higher their fees.

Budget and follower count are why influencers are now organized by level.

We have broken down the five main types of influencers […]

By |2022-07-12T17:41:51+00:00July 10th, 2022|GMS Blog|0 Comments
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Audio-Based Social Media

Audio-Based Social Media

A new trend has been taking over the audio-based social media world over the past few years: audio.

You might have heard others talking about Clubhouse or Spaces and wondered what they are doing.

Several platforms have taken on audio-based social media. But what does this look like? Conversations with others via voice only.

Clubhouse launched in 2020. This app started as an invite-only platform but gained massive popularity and is now open for all. Clubhouse allows you to pop in on other conversations or create a room of your own. There are conversations about everything you can imagine and endless […]

By |2022-09-25T18:59:43+00:00June 12th, 2022|GMS Blog|0 Comments
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Instagram Reels or TikTok?

Instagram Reels or TikTok?

Videos have taken over the social media world.

Post more videos – Post on TikTok –  Post on Reels. Reels is going to blow up more than TikTok. TikTok is better.

Social media coordinators, creators, and influencers have constantly heard these tips and contradictions over the past few years.

So, where do you post? Which platform is better?

Well . . . both.

Instagram Reels and TikTok are pretty similar when it comes to videos. However, they are still different apps, which means different audiences.

Some viewers have not downloaded TikTok, instead choosing to remain faithful to the Instagram environment. Others are […]

By |2022-09-25T19:00:27+00:00June 10th, 2022|GMS Blog, Social Media|0 Comments
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Who is Gen Z and how do we reach them?

Generation Z is so different from other generations. The only way to reach this generation is to think differently and market to them in a totally new way. Just how social media is changing constantly so is Gen Z. Finding a way to appeal to the biggest generation of our time will make or break your company.

By |2020-06-18T18:20:51+00:00June 18th, 2020|GMS Blog|0 Comments
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