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Making Live-Streaming Video a Part of Your Strategy

Anyone with a smartphone now has the technology to broadcast worldwide. Facebook Live has upped the game for Instagram, Snapchat and even YouTube, responding to and accelerating the craving for video across social media channels. What does this mean for your marketing efforts? It can mean great things! It’s a new avenue to provide engaging content and tell your story. And it can be simple and cost effective if you have the plan, people and tools in place.

Not produced, but planned. By definition, live-streaming is in the moment and not edited […]

By | 2017-03-29T18:59:21+00:00 February 22nd, 2017|GMS Blog|0 Comments

Five Tips to Reach a Local Audience with Pinterest

As social media platforms go, Pinterest is a rock star. It has 100 million users. Its content has a longer lifespan and is reported to generate more sales per click than Facebook or Twitter. Many businesses ignore its value though, because frankly, it takes more time and energy to engage the right audience. But for those with visually compelling products and messages, it can pay off.

There are two key factors for small businesses to keep in mind in order to make the most of their Pinterest presence. The first is that […]

By | 2017-03-29T18:59:22+00:00 February 14th, 2017|GMS Blog|0 Comments

How to Use Instagram Stories to Promote Business

With its August 2016 introduction of Stories, Instagram began offering a new opportunity to social media marketers. In spite of the platform’s access to 500 million active users each month, fewer than 40 percent of marketers are using it. That leaves plenty of space for those who choose to engage. Assuming you have a social brand strategy in place and are optimizing your post frequency and timing (if not, contact us) it may be time to get creative and start sharing stories.

Taking advantage of Instagram Stories can […]

By | 2017-03-29T18:59:22+00:00 January 13th, 2017|GMS Blog|0 Comments

Conversion Tracking Launched on LinkedIn

With the recently added conversion tracking, LinkedIn now allows its users to measure the number of leads, downloads, sign-ups, purchases or any other activity done with sponsored content or ads. Conversion tracking for marketers will measure campaign successes and boost ROI across the platform.

LinkedIn now has more than 450 million active users with a variety of professions, giving your profile a chance to be seen and be promoted globally. When the site launched this new feature, LinkedIn announced that the new conversion tracking can allow marketers to better understand […]

By | 2017-03-29T18:59:22+00:00 December 15th, 2016|GMS Blog|0 Comments

Evaluating Your Audience with Google Analytics

google analyticsA presence on social media will attract an audience, build brand awareness, and connect with customers and prospects. Why should Google Analytics  matter to your social media marketing plan? With this performance tool, you’ll be able to discover which of your social media channels is driving the most traffic back to your website.

Social sites such as Facebook, Twitter and Pinterest provide their own analytics, which helps as you customize the content on your website to promote on these channels. By utilizing Google, you can take it to the […]

By | 2017-03-29T18:59:22+00:00 December 7th, 2016|GMS Blog|0 Comments

How to Create Facebook Video Ads

videosforfacebookHave you created Facebook video ads to promote your business? It can be a fairly simple task if you’re familiar with basic video-editing software. And you don’t need a huge budget to test your ads. Start small and scale up when you begin to see positive results. These ads are a fantastic way to ensure people remember your brand and visit your site. Check out a few recommended guidelines below:

Tailor to Preferences of Your Audience
Rather than produce content that targets a wide audience, focus on generating videos that target a specific […]

By | 2017-03-29T18:59:22+00:00 November 30th, 2016|GMS Blog|0 Comments

Broadcasting Your Business on YouTube Live

broadcasting your business on YouTube LiveYouTube is a robust streaming service for any personal channel or business that wants to show something live. The video-centric network made it possible to live stream starting in 2012.

Live streaming on YouTube may be associated with things such as gaming, sporting events and concerts, but what it really does is let you create your own live television shows. Businesses are able to utilize YouTube Live for marketing purposes by hosting webinars, broadcast vlogs and more.

Consider the following suggestions for how to use this tool for […]

By | 2017-03-29T18:59:22+00:00 November 17th, 2016|GMS Blog|0 Comments

The Best List—Snap, Workplace, Millennial Finances and More

Welcome to a new edition of The Best List, your bountiful buffet of marketing deliciousness! In this issue, explore marketing with Snap, Facebook’s new Workplace tool, an interesting bit of research about Millennials and job commitment, and a snippet about air-conditioned . . . shirts. Yep. Enjoy!

By | 2017-03-29T18:59:22+00:00 November 10th, 2016|GMS Blog|0 Comments