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Conversion Tracking Launched on LinkedIn

With the recently added conversion tracking, LinkedIn now allows its users to measure the number of leads, downloads, sign-ups, purchases or any other activity done with sponsored content or ads. Conversion tracking for marketers will measure campaign successes and boost ROI across the platform.

LinkedIn now has more than 450 million active users with a variety of professions, giving your profile a chance to be seen and be promoted globally. When the site launched this new feature, LinkedIn announced that the new conversion tracking can allow marketers to better understand […]

By | 2017-03-29T18:59:22+00:00 December 15th, 2016|GMS Blog|0 Comments

Evaluating Your Audience with Google Analytics

google analyticsA presence on social media will attract an audience, build brand awareness, and connect with customers and prospects. Why should Google Analytics  matter to your social media marketing plan? With this performance tool, you’ll be able to discover which of your social media channels is driving the most traffic back to your website.

Social sites such as Facebook, Twitter and Pinterest provide their own analytics, which helps as you customize the content on your website to promote on these channels. By utilizing Google, you can take it to the […]

By | 2017-03-29T18:59:22+00:00 December 7th, 2016|GMS Blog|0 Comments

How to Create Facebook Video Ads

videosforfacebookHave you created Facebook video ads to promote your business? It can be a fairly simple task if you’re familiar with basic video-editing software. And you don’t need a huge budget to test your ads. Start small and scale up when you begin to see positive results. These ads are a fantastic way to ensure people remember your brand and visit your site. Check out a few recommended guidelines below:

Tailor to Preferences of Your Audience
Rather than produce content that targets a wide audience, focus on generating videos that target a specific […]

By | 2017-03-29T18:59:22+00:00 November 30th, 2016|GMS Blog|0 Comments

Broadcasting Your Business on YouTube Live

broadcasting your business on YouTube LiveYouTube is a robust streaming service for any personal channel or business that wants to show something live. The video-centric network made it possible to live stream starting in 2012.

Live streaming on YouTube may be associated with things such as gaming, sporting events and concerts, but what it really does is let you create your own live television shows. Businesses are able to utilize YouTube Live for marketing purposes by hosting webinars, broadcast vlogs and more.

Consider the following suggestions for how to use this tool for […]

By | 2017-03-29T18:59:22+00:00 November 17th, 2016|GMS Blog|0 Comments

The Best List—Snap, Workplace, Millennial Finances and More

Welcome to a new edition of The Best List, your bountiful buffet of marketing deliciousness! In this issue, explore marketing with Snap, Facebook’s new Workplace tool, an interesting bit of research about Millennials and job commitment, and a snippet about air-conditioned . . . shirts. Yep. Enjoy!

By | 2017-03-29T18:59:22+00:00 November 10th, 2016|GMS Blog|0 Comments

Pinterest Introduces Promoted Video to its Site

Pinterest introduces promoted videoPinterest says it has seen a 60% increase in the number of videos saved by pinners in the last year. The platform also reports that 75% of the content people consume on its site comes from businesses. Up until recently, the company, which has more than 100 million visitors a month, has largely been absent from conversations about videos.

The photo-centric Pinterest is making a big move by beginning to let advertisers purchase ads in the form of short video. In August, the social network rolled out Promoted Videos – […]

By | 2017-03-29T18:59:22+00:00 October 27th, 2016|GMS Blog|0 Comments

The Best List—Apps, AMP, Meetings and more

Welcome to this issue of The Best List—your smorgasbord of mouthwatering marketing content. Okay, that’s stretching it a bit maybe, but this issue is packed for sure. Find out where apps stand in the landscape today, what AMP is and why it matters, and how to write a (good) press release, structure a better meeting, and excel on Pinterest. We’ve also got some B2B strategies for social marketers that will grab your attention. Enjoy!

By | 2017-03-29T18:59:22+00:00 October 20th, 2016|GMS Blog|0 Comments