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Creative Ways to Improve Your Stories on Snapchat

The advent of Snapchat stories has given us a brand-new way to share. More like a personal feed rather than an individual snap, stories give your message (a grouping of snaps) 24-hour longevity on this popular platform. To engage your audience, employ these simple tips that will make your stories more interesting.

Respect the platform. This is meant to be a fun medium. To connect with your audience, you have to give them what they want. Keep it snappy.

Plan ahead. While stories “on the fly” have their place for prompting immediate action, they can still […]

By | 2017-07-06T17:19:46+00:00 July 6th, 2017|GMS Blog, Uncategorized|0 Comments

Telling Stories with Sizzle

As part of the work we do for our client Gulf Shores & Orange Beach Tourism (GSOBT), Global Marketing Solutions helps conceive, design, deliver and distribute videos on several topics that interest visitors in our Alabama beaches. Of course, there’s the beach, the great places to stay, the attractions . . . the list goes on.

It’s all such a pleasure to promote, but we have to say, we love talking about that fresh gulf seafood! Especially […]

By | 2017-06-28T14:41:39+00:00 June 28th, 2017|GMS Blog|0 Comments

Six Ways to Build a Following on Snap

Snapchat boasts the highest engagement rate of any social media platform and 2017 is proving to be its year to shine. That means there is a huge potential audience out there for you. Be ready for it, even if you don’t have any Snapchat followers yet. Create content now. Give them a reason to check you out by sending snaps to people you’re following. Once you have some content and are ready to engage, here are some suggestions for building your following:

  1. Understand the platform – Pay attention, and follow, Snapchat […]
By | 2017-06-21T13:25:48+00:00 June 21st, 2017|GMS Blog|0 Comments

How’s Your Social Media Reputation?

The penetration of social media into our lives, specifically into our business decision making processes, has made the need for protecting your brand or personal reputation online a priority.

The latest information “out there” is what others see and it’s the information they use to make decisions about who they do business with. It defines “who you are” online, whether it’s true or not.

Imagine it’s your first impression when that potential customer finds you online. It is. Imagine it has the ability to create doubt even among your loyalists. It does. Everyone […]

By | 2017-06-14T14:27:48+00:00 June 14th, 2017|GMS Blog|0 Comments

Our Top Five Tools to Stay Connected with a Remote Team

Across the board, companies report that communication and collaboration among remote team members is an ongoing challenge. There are many shiny tools out there for communications and project management. There are lots of new ones, many good ones and some flash-in-the-pan ones. At Global Marketing Solutions, we are drawn to the effective ones. Here’s our list of essential tools for efficiency and effectiveness among our remote team and our clients.

Google Drive for Filing

Proposals, timelines, client documents, resource materials and so much more are accessed every day by […]

By | 2017-05-17T14:49:24+00:00 May 17th, 2017|GMS Blog|0 Comments

Seven Ways to Increase Your Facebook Engagement

Generating organic engagement is tougher than ever, but with more than a billion Facebook users logging in each day, the audience is definitely there. Are you reaching them? Increase your fan base, generate traffic and engagement, and gather user-generated content by employing these top methods on Facebook.

  1. Use sharable content – Whether you’re offering valuable information or sharing beautiful visuals, make sure your content is worth sharing. Becoming the trusted authority or go-to source for information is key to audience loyalty. Those followers become brand ambassadors.
  2. Be visual – Study after […]
By | 2017-05-10T15:20:21+00:00 May 10th, 2017|GMS Blog|0 Comments

Meet Our Client: GSOB Sports Commission

The Gulf Shores & Orange Beach Sports Commission is on a winning streak, and Global Marketing Solutions is proud to be a part of their team. With growing numbers of events and participants annually, this collaboration between Gulf Shores & Orange Beach Tourism and the cities of Gulf Shores and Orange Beach is making a significant economic impact for the businesses of Alabama’s Gulf Coast. Each year they recruit and welcome hundreds of teams and thousands of participants and spectators from throughout the country to Alabama’s beautiful […]

By | 2017-05-05T23:04:15+00:00 May 5th, 2017|GMS Blog|0 Comments

Gateway to Food & Drink

When Gateway Market & Grille asked GMS to work with them to develop marketing materials, we were thrilled! We love working with clients who are passionate about their business. These folks are. As former healthcare professionals, they have a passion for providing fresh and healthy foods, as well as convenient service.

In addition to organic products, the market has gourmet foods and other specialty products you can’t find just anyplace, including prepared meals and items available for takeout. Add a package store to that, and you’ve got a […]

By | 2017-04-19T14:22:42+00:00 April 19th, 2017|GMS Blog|0 Comments

Seven Solutions GMS Offers Your Business

Whether you need a full-scale marketing plan, a custom website or a social media strategy, the team at Global Marketing Solutions is ready to implement a results-driven plan to meet your goals. Our goal is to exceed expectations through sound marketing practices, analytical thinking and innovative execution.

Marketing Planning & Strategy When we partner with you at the strategic planning and management level, we can provide the most insight, offer the best plans for effectiveness and cost savings, and ensure that your efforts track back to your goals.

By | 2017-04-12T14:16:48+00:00 April 12th, 2017|GMS Blog|0 Comments

What You Should Know About Instagram Ads

Instagram offers advertisers a unique opportunity for access to its 500 million monthly users. It’s the leading platform for visual content, and it displays ads in a non-intrusive way in its users’ feeds, with a look very similar to organic posts.

Instagram also delivers a very engaged audience. Research shows Instagram photos generated much higher user engagement per follower than Facebook posts, as well as significantly higher engagement rates than tweets.

Savvy marketers can supplement planned Instagram content with these ads and extend their messaging to a targeted group of Instagram users. Below […]

By | 2017-04-10T19:43:10+00:00 April 7th, 2017|GMS Blog|0 Comments