We spend a lot of time on marketing plans at GMS. It’s our job. Sometimes we develop them for our clients, sometimes we work together to build them. Either way, we work with clients every day to implement them. And we are constantly measuring their results and adjusting. It’s not a sit-back-’til-next-year proposition. It’s a process. The following practices make that process more effective.
- Have a clear vision. Set real, honest goals for what the plan needs to help your business accomplish. It sometimes seems easier on the front […]