GMS Blog

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6 Tips for Writing Eye-Catching Headlines

How do you get people to actually read the business blogs or articles that you create? It’s vital that you learn just what makes a headline resonate with your readers, and that means more than good content. Think of it this way: The headline is the sundae and the content is the cherry on top.

write eye-catching headlinesCheck out these need-to-know tips for creating headlines that will draw the reader’s interest.

  1. Use numbers. Starting your title with numbers will grab people’s attention. Numbers tell your reader in just a few characters what […]
By | September 15th, 2016|GMS Blog|0 Comments

The Best List—Pokemon, Selling, Repurposing and More

Wow, this issue of The Best List is packed with marketing deliciousness! Find out why Pokemon, Go really matters, how to use incremental selling to better your bottom line, how to potentially double your email open rates, and more. Lots of how-tos here for today’s marketer, who knows it’s all about keeping up!

By | September 9th, 2016|GMS Blog|0 Comments

Framing a Marketing Shot for Your Brand

The phrase “a picture says a thousand words” has never been more true than today. Digital images abound and beautiful photography is no longer only reserved for magazines and billboards. Your social media feeds are filled with thousands of images each day, with friends, families and brands fighting for your attention.

Marketing ShotJust like there are different strokes for different folks, so to speak, there are different shots for different marketing mediums, especially when considering social media and traditional marketing collateral. There is one main difference that some marketers forget – social […]

By | August 31st, 2016|GMS Blog|0 Comments

The Best List—Yahoo for Verizon, Change Management and Gen Z

Welcome to The Best List, your recommended reading for stretching your marketing brain and learning a new tidbit or two. This issue offers up some science, some advice on the disruptiveness of change and how to understand Gen Z, plus the scoop on Verizon’s recent acquisition of Yahoo. Enjoy!

By | August 25th, 2016|GMS Blog|0 Comments

How to Turn Your Customers into Brand Ambassadors

Brand AmbassadorsA brand ambassador is a spokesperson for your company, one who can help build your business by building brand awareness. Once you obtain these ambassadors, they will use and talk about your brand in a positive and relatable way, preferably to a large audience. So where are they and how do you find them?

Before you can have brand ambassadors, you need customer relationships. You must first get to know your customers before you can expect to build a relationship with them. This may first lead you to take a thorough […]

By | August 15th, 2016|GMS Blog|0 Comments

The Best List – Chat Apps, Customer Experience and a New Website

Welcome to this issue of The Best List. In this email, learn more about chat and messenger apps, how to up your Pinterest game, creating better visuals, and how video is impacting bandwidth. And that’s just the beginning! We hope you enjoy this one during these hot summer days. Added bonus: a new website for you to enjoy, featuring the work of Colette Boehm, Inc.

By | August 3rd, 2016|GMS Blog|0 Comments

Three Ways to Score a Home Run with Event Coverage

Event CoveragePreparation before reporting on an event on social media is vitally important to you and your business. Providing relevant information to attendees, as well as those who could not attend, will reap quite a few benefits for your brand. We’ve listed below three techniques that are guaranteed to produce excellent event coverage.

  • Event hashtag – Create a hashtag specifically for your event. This will help expand brand recognition and unify all of the videos, pictures and posts that your attendees share. Encourage everyone to use the hashtag when posting about […]
By | July 27th, 2016|GMS Blog|0 Comments

The Best List – Crack the Code, Be Remembered, and More

Welcome to the latest issue of The Best List. We’ve gathered up some good reads for you to take a look at during this hot and busy season. Here you’ll find articles on the internet as a utility, Millennials’ favorite brands, some Instagram helpers and more. We hope you enjoy these bite-sized pieces of marketing pixie dust!

By | July 20th, 2016|GMS Blog|0 Comments

What’s Missing on Your Website

Your business website is how you connect with potential customers, build a following, and sell products and services. Are you creating a new site from scratch or revisiting an old one? If your website doesn’t include these essential elements, you are missing out on opportunities:

What's missing on your websiteSocial media buttons – When you add social media links to your site, you’re making it easy for users to connect with you on these platforms. Simply adding icons for your social media links will vastly increase your followers, likes, etc. Integrate your […]

By | July 13th, 2016|GMS Blog|0 Comments

Seven Tips to Rock Facebook Live Video

The addition of Facebook Live has quickly plunged the social network into the world of live-streaming. Facebook’s massive global reach is set to bring the technology to a bigger audience than ever.

What makes a Facebook Live video successful? It can be any mix of things. Maybe your content is a tutorial aimed at a specific audience or maybe it’s a fun attraction you want to expose your audience to, like this one for we shot for our client, Gulf Shores & Orange Beach Tourism. It aired recently and received more than 800 likes, over 350 shares, 16,000 views, and reached […]

By | June 27th, 2016|GMS Blog|0 Comments