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Broadcasting Your Business on YouTube Live

broadcasting your business on YouTube LiveYouTube is a robust streaming service for any personal channel or business that wants to show something live. The video-centric network made it possible to live stream starting in 2012.

Live streaming on YouTube may be associated with things such as gaming, sporting events and concerts, but what it really does is let you create your own live television shows. Businesses are able to utilize YouTube Live for marketing purposes by hosting webinars, broadcast vlogs and more.

Consider the following suggestions for how to use this tool for […]

By | 2017-03-29T18:59:22+00:00 November 17th, 2016|GMS Blog|0 Comments

The Best List—Snap, Workplace, Millennial Finances and More

Welcome to a new edition of The Best List, your bountiful buffet of marketing deliciousness! In this issue, explore marketing with Snap, Facebook’s new Workplace tool, an interesting bit of research about Millennials and job commitment, and a snippet about air-conditioned . . . shirts. Yep. Enjoy!

By | 2017-03-29T18:59:22+00:00 November 10th, 2016|GMS Blog|0 Comments

Pinterest Introduces Promoted Video to its Site

Pinterest introduces promoted videoPinterest says it has seen a 60% increase in the number of videos saved by pinners in the last year. The platform also reports that 75% of the content people consume on its site comes from businesses. Up until recently, the company, which has more than 100 million visitors a month, has largely been absent from conversations about videos.

The photo-centric Pinterest is making a big move by beginning to let advertisers purchase ads in the form of short video. In August, the social network rolled out Promoted Videos – […]

By | 2017-03-29T18:59:22+00:00 October 27th, 2016|GMS Blog|0 Comments

The Best List—Apps, AMP, Meetings and more

Welcome to this issue of The Best List—your smorgasbord of mouthwatering marketing content. Okay, that’s stretching it a bit maybe, but this issue is packed for sure. Find out where apps stand in the landscape today, what AMP is and why it matters, and how to write a (good) press release, structure a better meeting, and excel on Pinterest. We’ve also got some B2B strategies for social marketers that will grab your attention. Enjoy!

By | 2017-03-29T18:59:22+00:00 October 20th, 2016|GMS Blog|0 Comments

The Best List—Social and SEO, Gen Z, Instagram and more

Welcome to The Best List, your curated list of marketing articles for braniacs! In this issue, learn more about the relationship between social media and SEO, Gen Z and what makes them tick, why bad writing is . . . really bad, and how to optimize your efforts on Instagram. No matter your role in the marketing universe, there is sure to be something of interest in this issue. We kind of planned it that way!

By | 2017-03-29T18:59:22+00:00 October 7th, 2016|GMS Blog|0 Comments

Why You Should be Snap Marketing


snapchatmarketingSnapchat is a fun, engaging social media platform where users are really open about their lives and experiences in the moment. The social network has been making headline news, which has also helped make it a household name. If you haven’t already added Snapchat to your marketing efforts, you could be missing out on great opportunities. It’s an ideal platform for conducting market research, especially for consumer products or services.

It’s hard to deny the social, cultural and financial impact of 100 million daily active users. There’s a reason why brands are clamoring to get on Snapchat: […]

By | 2017-03-29T18:59:22+00:00 September 28th, 2016|GMS Blog|0 Comments

The Best List—Storytelling, Social ROI, IoT News and more

Welcome to the latest issue of The Best List, your all-things-marketing snippet list of smarts! This time, we have fascinating articles on storytelling for marketers, information on social ROI, updates from Facebook for mobile sites, some secret information from Google that’s no longer totally secret, and an article on connected . . . bottles of rum. Hey, we like to include a little something for everyone!

By | 2017-03-29T18:59:22+00:00 September 22nd, 2016|GMS Blog|0 Comments

6 Tips for Writing Eye-Catching Headlines

How do you get people to actually read the business blogs or articles that you create? It’s vital that you learn just what makes a headline resonate with your readers, and that means more than good content. Think of it this way: The headline is the sundae and the content is the cherry on top.

write eye-catching headlinesCheck out these need-to-know tips for creating headlines that will draw the reader’s interest.

  1. Use numbers. Starting your title with numbers will grab people’s attention. Numbers tell your reader in just a few characters what […]
By | 2017-03-29T18:59:22+00:00 September 15th, 2016|GMS Blog|0 Comments

The Best List—Pokemon, Selling, Repurposing and More

Wow, this issue of The Best List is packed with marketing deliciousness! Find out why Pokemon, Go really matters, how to use incremental selling to better your bottom line, how to potentially double your email open rates, and more. Lots of how-tos here for today’s marketer, who knows it’s all about keeping up!

By | 2017-03-29T18:59:22+00:00 September 9th, 2016|GMS Blog|0 Comments