Have you created Facebook video ads to promote your business? It can be a fairly simple task if you’re familiar with basic video-editing software. And you don’t need a huge budget to test your ads. Start small and scale up when you begin to see positive results. These ads are a fantastic way to ensure people remember your brand and visit your site. Check out a few recommended guidelines below:
Tailor to Preferences of Your Audience
Rather than produce content that targets a wide audience, focus on generating videos that target a specific audience segment. These videos are more likely to get clicks to your website, shares, comments and likes. Use Facebook Audience Insights to find out who your audience is, if you aren’t sure already. Based on the data you collect about your target group, you’ll get a clearer idea of the type of video to create.
Quickly Capture Attention
Successful videos get to the point right away. You need to catch the attention of your audience in the first 5 seconds. To achieve this goal:
• Grab their attention with a catchy start.
• Tell people that you can solve their specific need.
• Hint at what you’re going to talk about.
Create Ads That Don’t Look Like Commercials
Facebook is a social platform, so viewers are likely to skip videos that are too commercial. When users visit Facebook, they’re typically taking a break or finding out what their friends are doing. They’re not surfing to buy, so to attract the attention of Facebook users, your ad needs to deliver its message through something unusual such as news, funny content or insightful information.
Be Mindful of Runtime and the Message
Lengthy videos aren’t as effective as shorter ones because people are more likely to stop watching them. Many online advertisers recommend that you create videos that are about 30 seconds long.
Whatever the length, make sure to create the video with the five Ws in mind:
• Who: The people you’re addressing.
• What: What you’re offering.
• Where: Where people can locate the product.
• When: Whether or not there’s a limited availability of your product or service.
• Why: Why it’s important to utilize your product or service.