Global Marketing Solutions manages an array of marketing activities for Gulf Shores & Orange Beach Tourism, including online contests from conception to execution. From social media photo contests to trivia and surveys, GMS tracks results, monitors activity, provides detailed reports and analysis and communicates with prize recipients. We also manage the annual sweepstakes program, which is a cooperative marketing effort involving the destination marketing organization and its industry partners, in concert with a variety of media outlets offering promotional programs that are incentivized with sweepstakes prize packages.
GMS monitors Gulf Shores & Orange Beach Tourism social sites 363 days a year, writes a weekly blog post, covers numerous events through the year and manages campaigns and contests. Social sites include Facebook, Twitter, YouTube, TripAdvisor, Pinterest, Instagram, Foursquare and Google+.
GMS manages Brett/Robinson’s social channels such as Facebook, Twitter, Pinterest, Instagram and YouTube, along with various social contests throughout the year. We also started and manage an ambassador program where guests post photos while they are vacationing onto Brett/Robinson’s social sites.