Gulf Shores & Orange Beach Tourism asked GMS for ideas on how to bundle a few different thoughts into a cohesive concept. They were interested in assisting businesses along the main travel corridors to the beaches (I-65, I-10, etc.) as well as in promoting the state tourism department’s 100 Dishes to Eat in Alabama. During a brainstorming with our primary client contact, Eat Your Way to the Beach was born. The campaign has grown over five years to now include robust website content that includes fan favorites, itineraries, and trails. Elements of the campaign include the website content as well as dozens of videos, hundreds of photographs, decals for fan favorite restaurants, a Chef Series video campaign, comprehensive social advertising, recipe contests, and more.
Visit Foley
Julie May2017-08-18T17:42:09+00:00Visit Foley is the official tourism marketing arm of the city of Foley, Alabama. The tourism marketing department is a department under the city’s general budget. When VF hired a full-time marketing director, one of the first orders of business was a new website, since the existing website did not employ a consumer-facing side that enhanced visitation. GMS was selected to provide creative branding assistance, develop a site, assist with marketing plan development, and launch social media management. We’ve worked with Visit Foley for seven years now, growing site visitation by double digits year-over-year as well as social media followership and engagement. In addition, we are embarking on the development of a new city website for all city departments and services.
Gulf Shores & Orange Beach Tourism Social
admin2017-03-29T18:59:29+00:00GMS monitors Gulf Shores & Orange Beach Tourism social sites 363 days a year, writes a weekly blog post, covers numerous events through the year and manages campaigns and contests. Social sites include Facebook, Twitter, YouTube, TripAdvisor, Pinterest, Instagram, Foursquare and Google+.
Brett/Robinson Social
admin2013-11-01T20:27:51+00:00GMS manages Brett/Robinson’s social channels such as Facebook, Twitter, Pinterest, Instagram and YouTube, along with various social contests throughout the year. We also started and manage an ambassador program where guests post photos while they are vacationing onto Brett/Robinson’s social sites.
LuLu’s at Homeport Marina Social
admin2013-11-01T20:29:33+00:00GMS manages all the LuLu’s at Homeport Marina social accounts, including their sister companies, Lucy B. Goode and Crazy Sista Brew. Channels include Facebook, Twitter, Pinterest, Instagram, Google+, Yelp and Urban Spoon.
King Neptune’s Website
admin2017-03-29T18:59:29+00:00King Neptune’s has been a long-time client of GMS. When they needed a new website, we were ready for the job. They wanted a menu system that was easy for the staff to update each week. We used a Joomla plugin to accomplish this.
King Neptune’s Drink Insert
admin2013-10-30T15:22:20+00:00King Neptune’s Seafood Restaurant asked us to create a specialty drink menu that could be inserted into their regular menu folders. GMS took the photos and created the insert.