unnamed (1)Networking on major social media sites is essential for small business promotion. It’s a fantastic way to get your brand on the internet while connecting with potential customers. For each of the social media platforms below, we’ve listed the top ways to promote your business


  • Facebook – This social site has a larger audience than any of the others, making it a vital platform for business promotion. Ad manager tools on this platform are easily understood and simple to operate. Quickly learn to create a campaign that includes custom and lookalike audiences, and you’ll soon discover the tremendous potential to reach your business goals. Boosting your posts and promoting your page will direct your desired audience to your website, which will in turn lead to increased conversions, drive app installs and app engagement. When your business reaches people near you, you garner a larger attendance at your business events. To view which campaign is working best for your business, detailed reporting is available. “Getting started can be daunting. It’s often difficult to decide how much money to put toward a paid social campaign. The good news is that you can start advertising on Facebook with as little as $5! Don’t be afraid to test the waters and see what works.” –Brandi Boykin, social media expert, GMS


  •  12107267_10154329847347178_3565856710766827177_nTwitter – Facebook has found a fierce competitor in Twitter. When advertising on this popular platform, you’ll find that the most popular choice is a promoted tweet. This option filters by location and core demographics, and will also include or exclude users by their interests and behaviors. These targeted users can then lead to increased engagement and expand your reach to a wider group. To grow sales and audience engagement, direct traffic toward your website. Tracking your impressions, results and cost per result is also a featured option on Twitter.



  • 10610752_10153698278752178_7225821905709743505_nInstagram – This is a wonderful platform for supporting website clicks and specific call-to-actions. Instagram offers three different formats for advertising: Photo ads look like regular photo posts, but they have a Sponsored label above the photo and a Learn More button on the bottom right corner. Like the photo ads, video ads look like the regular video posts, but with a Sponsored label on top. Finally, carousel ads look identical to photo ads, but feature multiple photos that users can swipe through. All three ad formats appear in users’ home feeds while they scroll through the app. “Advertising on Instagram isn’t new, but it’s a whole lot easier now thanks to the integrated Instagram option in Facebook’s Ad Manager. When creating a campaign in Facebook, you can choose to run the same campaign on Instagram or create a campaign specifically for Instagram, all in one place. Make sure your Facebook and Instagram accounts are connected to do this.” –Boykin


  • 11990390_10154288832752178_6348908341821899052_nPinterest – Many companies can also benefit from the visual aspects of Pinterest. There are now 100 million+ active pinners, with male users increasing by more than 120% in 2015. Use this network to your advantage by selecting keywords, which will pinpoint customers by location, devices and gender. To increase your audience reach and engagement, Promoted Pins are available. “It’s not widely available yet, but I strongly recommend getting on Pinterest’s wait list for Promoted Pins now!” –Boykin




By utilizing these sites for promotion, you’ll be able to develop a customer base, website traffic, and increased sales. Are you using any of the platforms to promote your small business? Tell us which ones below.