Yearly Archives: 2014

If you’re expanding your company’s social media marketing in the coming year, be sure to add video as a marketing tool. Adding content to YouTube is one way to boost your small business. The popular video platform is more social and influential than ever before, so it’s a great place to start. Here are five ways to make sure you are using it effectively.

1. Update Content

YouTube’s most popular channels have high volumes of content. If you want to use video as a marketing tool, keep adding them on a regular basis. Use different types of video content for your small […]

The guiding principle that every business should remember: social media is, above all else, about being social. With 250 million users and an estimated 500 million tweets a day, Twitter is one of the largest social media websites. Twitter provides a unique way to reach a new audience while still engaging with your existing customers and clients. Here are a few ways to increase your business’ presence on Twitter:

• You are only allowed 140 characters, so write your tweets in a way that provides good content with limited words. Determine the times of day that your target audience generally […]

Your business is present on social media channels such as Facebook, Twitter and Google +, so why should you be on LinkedIn? A company profile on LinkedIn will allow your organization additional exposure to millions of people at no cost.

As you know, there is no such thing as too much exposure when it comes to promoting your company. A major benefit to having a LinkedIn business account is acquiring new clients. Companies can use LinkedIn to not only promote themselves, but to also establish connections and build relationships.

When creating your profile, be sure to include relevant company information, such as […]

What was once just a simple photo sharing app, Instagram has become a heavy hitter in social media marketing. While Instagram offers similar features to Facebook and Twitter, such as “likes”, shares and hashtags, the main difference is that the content is contained in one square image. People are more likely to be drawn to visuals than to text. The bottom line is that people love pictures.

Investing time in this visually based platform will help you grab the attention of those users who prefer visual messaging and sharing. If you’re looking for ways to enhance your business promotions via Instagram, […]

If you feel that your Facebook page isn’t getting the attention it deserves, it’s time to look at ways you can improve the content and be sure it is promoted correctly. When you drive more traffic to your Facebook page, your business can start getting more of likes, comments, and shares.

One way to lead potential customers or clients to your Facebook page is to cross promote it with your website, emails and other social sites that you have, which will lead to networking. Having a Facebook button on your website is ideal because it will to lead potential customers or […]

You may be wondering why you should be using your Google Plus page to promote your small business. How could it possibly help to benefit your business if you don’t know anyone else using the site?

First of all, you should definitely set up a Google Plus page for your business if you haven’t already done so. You want to start networking immediately after your page is up and running. The next step is to create circles of people and engage with those you like on a regular basis, +1, sharing or commenting. This will be leading you directly to potential […]

Pinterest has become one of the top social media platforms for businesses. Are you struggling to find ways to promote your small business on the popular site? Simply signing up and adding a few pins will not suffice. You have to be actively involved in consistently updating your Pinterest page in order to gather followers.

If you don’t have one already, you should definitely have a “pin-it button” strategically placed on your website. This will encourage visitors to share your content since they won’t have to look you up on Pinterest to re-pin you. With the “pin-it button”, users […]