This year offers a new marketing opportunity for small businesses on Pinterest. As of January 1, 2015, the Promoted pin functionality is now available to every U.S. business.
Much like the targeted advertising that shows up in Facebook News Feeds, specific Promoted Pins will show up that match user interests and relevant search results. For example, a Pinterest user who has a lot of pins about gardening, might see a Promoted Pin featuring the photo of a garden sponsored by a company that makes gardening products. A Promoted Pin looks like any other pin because Pinterest wants promotional posts to blend […]