March 2015 - Global Marketing Solutions

How to Make Managing Social Media Easier

Over the last several years, social media has become an integral part of both business and marketing. When using social media for your small business, the most important thing to remember is that it’s a marathon, not a sprint. The internet never sleeps, so how can you manage your social sites effectively without being online 24/7?

If you’re an avid social media marketer, you’ve probably heard of a social media dashboard before; Hootsuite is a popular choice used by many. A dashboard keeps all of your business accounts in one convenient place. This type of online tool will effectively assist […]

Top Four Reasons You Need a Video Marketing Plan

On social media, videos stand out, giving your audience a quick overview of a product or service you offer. A video marketing campaign can help reach new consumers and make them loyal customers. It’s easier than ever to create fun videos at little to no cost, and businesses are finding new and inventive ways to use it to reach customers. But it’s still vital to have a carefully crafted plan for your video marketing activities. Below, we’ve listed four things your video marketing strategy should include.

Publishing Schedule – Just as you time your tweets and posts to run consistently, you’ll […]