Being active on social media is an essential part of your marketing plan. But how do you reach users more effectively than your competitors? While creating quality content is a must, it is vital to build and engage your audience. Sweepstakes, contests and giveaways are increasingly popular among marketers who are vying for the attention of their social media audiences.
According to GMS Account Representative Marie Curren, “A social contest is valuable because it enables companies to directly engage with their customers, build brand presence, and ultimately sell more product.” Another advantage of these promotions is that they offer the opportunity […]