In the early stages of social media (just about 10 short years ago), it was enough to create an account on the social channel of your choice and expect “them” to find you.
It was a fun, new way of connecting with your current and potential clients. You could share pretty pictures and send your followers any message you desired. “We can let people know all about our brand” was stated over and over again. There was little measurement, metrics were not openly discussed, and reporting was limited. But that was in the beginning.
Fast forward to […]