Monthly Archives: February 2016

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How to Build a Snapchat Story

SnapChatWhen it debuted in 2011, Snapchat would not have been considered as a valuable social media marketing tool for businesses. It started out as a fun messaging app, where friends shared snaps from their personal lives. It was transformed into the social channel we know today after the Snapchat Story was born. A Snapchat Story is a collection of a user’s snaps that may be viewed for up to 24 hours by all of the user’s friends.

According to Global Marketing Solutions expert Tanner Pfeifer, “With the use of stories on Snapchat, small […]

By |2017-03-29T18:59:23+00:00February 24th, 2016|Uncategorized|0 Comments

Making the Most of Google+

GooglePlusUtilizing Google+ should be an essential part of your company’s social media strategy. Let’s look at how to make the most of this social channel.

Google+ allows you to create circles and then add other users to them. Be sure you do not overlook this tool, as it’s important for audience engagement.

The types of circles you create will depend on the type of business you run. You may find that segments of your company could be sorted by customers, potential customers, partners, clients or members.

According to Global Marketing Solutions expert Brandi Boykin, “Organize your […]

By |2017-03-29T18:59:23+00:00February 10th, 2016|GMS Blog|0 Comments