When it debuted in 2011, Snapchat would not have been considered as a valuable social media marketing tool for businesses. It started out as a fun messaging app, where friends shared snaps from their personal lives. It was transformed into the social channel we know today after the Snapchat Story was born. A Snapchat Story is a collection of a user’s snaps that may be viewed for up to 24 hours by all of the user’s friends.
According to Global Marketing Solutions expert Tanner Pfeifer, “With the use of stories on Snapchat, small […]