Stay on Top with Reputation Monitoring
Your reputation is everything. Originally your marketing, advertising or public relations team carefully controlled your company’s reputation. Messaging was delivered to the consumer by using well-placed articles, fancy PR campaigns, community involvement and advertising. The conversation was one way. Businesses could share information about their product or service with the consumer. The consumer had a limited number of avenues to reach a business. He could place a telephone call, write a letter or talk to his circle of friends about his experience. People were limited in how they could express their voice.
The rise and adoption of social media quickly turned […]