Your reputation is everything. Originally your marketing, advertising or public relations team carefully controlled your company’s reputation. Messaging was delivered to the consumer by using well-placed articles, fancy PR campaigns, community involvement and advertising. The conversation was one way. Businesses could share information about their product or service with the consumer. The consumer had a limited number of avenues to reach a business. He could place a telephone call, write a letter or talk to his circle of friends about his experience. People were limited in how they could express their voice.
The rise and adoption of social media quickly turned […]