Welcome to this edition of The Best List, your digest-sized marketing how-to for the week. In this issue we share some expertise on SEO, updates on Snapchat advertising options, and information on video length. Enjoy!
With the recently added conversion tracking, LinkedIn now allows its users to measure the number of leads, downloads, sign-ups, purchases or any other activity done with sponsored content or ads. Conversion tracking for marketers will measure campaign successes and boost ROI across the platform.
LinkedIn now has more than 450 million active users with a variety of professions, giving your profile a chance to be seen and be promoted globally. When the site launched this new feature, LinkedIn announced that the new conversion tracking can allow marketers to better understand […]
A presence on social media will attract an audience, build brand awareness, and connect with customers and prospects. Why should Google Analytics matter to your social media marketing plan? With this performance tool, you’ll be able to discover which of your social media channels is driving the most traffic back to your website.
Social sites such as Facebook, Twitter and Pinterest provide their own analytics, which helps as you customize the content on your website to promote on these channels. By utilizing Google, you can take it to the […]