February 2017 - Global Marketing Solutions

Telling the Client’s Story: Visit Foley

At GMS we have a soft spot for the city of Foley, Alabama. It is our home and it’s a wonderful place to live and do business. Foley has a diverse, vibrant economy. It also has an intriguing combination of attractions, some spotlighting its past, some celebrating top interests of today. It also enjoys an enviable location, central to one of the most popular coastal regions in the country.

The staff of the tourism department asked for our help in telling Foley’s story in order to capitalize on its variety […]

By GMS|2017-03-29T18:59:21+00:00February 28th, 2017|GMS Blog|0 Comments

Making Live-Streaming Video a Part of Your Strategy

Anyone with a smartphone now has the technology to broadcast worldwide. Facebook Live has upped the game for Instagram, Snapchat and even YouTube, responding to and accelerating the craving for video across social media channels. What does this mean for your marketing efforts? It can mean great things! It’s a new avenue to provide engaging content and tell your story. And it can be simple and cost effective if you have the plan, people and tools in place.

Not produced, but planned. By definition, live-streaming is in the moment and not edited […]

By GMS|2017-03-29T18:59:21+00:00February 22nd, 2017|GMS Blog|0 Comments

Five Tips to Reach a Local Audience with Pinterest

As social media platforms go, Pinterest is a rock star. It has 100 million users. Its content has a longer lifespan and is reported to generate more sales per click than Facebook or Twitter. Many businesses ignore its value though, because frankly, it takes more time and energy to engage the right audience. But for those with visually compelling products and messages, it can pay off.