August 2017 - Global Marketing Solutions

Meet Our Client: The Alabama Bass Trail

The Alabama Bass Trail was created in 2012 to promote Alabama as a year-round fishing destination for serious anglers. In a few short years, the trail’s Tournament Series became known for hosting some of the top tournaments in the country. The trail features 13 premier bass-fishing lakes and stretches from the mountains of North Alabama south to the Mobile Delta.

While bass may be the trail’s most famous catch, the ecological diversity of these lakes is immense and there are hundreds of species of fish to be caught. That diversity, coupled with […]

By GMS|2017-08-16T15:01:17+00:00August 16th, 2017|GMS Blog|0 Comments

How to Boost Your Business on Social Media Sites

You may be thinking, “I’m not naïve enough to think the simple steps below are all I need to know.” The thing is, though, they are. It’s not the number of items in the list that will get you. It’s the time and effort needed for each one of those items.

Long gone are the old days when having a social media presence was seen as a free way to market. Successfully boosting your business on the varied social media landscape takes time. The time of someone who’s getting paid, presumably. And […]

By GMS|2017-11-15T15:27:36+00:00August 9th, 2017|GMS Blog|0 Comments

The Advantages of Twitter Ads

Twitter’s more than 300 million active users sending 500 million tweets a day offer both opportunity and challenge for brand marketing. But with an active audience of that size and a pervasive presence in today’s communication stream, the opportunities are well worth taking on the challenges.

As a result, Twitter has become a leading social media platform for businesses, enabling brands to engage through contests, live chats and advertising. Twitter ads have become an extremely useful tool for reaching this valuable audience.

Twitter offers three types of advertising options: promoted tweets, promoted accounts […]