Monthly Archives: September 2017

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Coastal Characters Tell Stories Through Video

Coastal Characters Video Sugarcane Jane

Our work with Gulf Shores & Orange Beach Tourism gives us the opportunity to meet a host of Coastal Characters who consider this not only a destination but their home. One of our recent interviews was with Sugarcane Jane, a popular musical duo known throughout the region for their unique and versatile style. The couple balances their celebrity with their family life, all on a foundation of true love for their coastal home.

The Coastal Characters project combines two of the most effective […]

By |2017-09-27T14:52:06+00:00September 27th, 2017|GMS Blog|0 Comments

Photo Tips for Creating Social Media Visuals

It’s said that content is king. If that’s the case, visual content is king of the world! You’ve likely heard 65% of us are visual learners and 90% of what we absorb is visual. Online, visual content is 40 times more likely to be shared, and as marketers we know it’s a vital component and a powerful tool for engaging our audiences. We have to show them something! Consider these tips on how to grab more attention via images.

  1. Vary your visuals. Don’t be boring! While you must stay true to your brand, […]
By |2017-11-15T15:27:26+00:00September 20th, 2017|GMS Blog|0 Comments

Five Ideas to Rock Your Marketing Plan

We spend a lot of time on marketing plans at GMS. It’s our job. Sometimes we develop them for our clients, sometimes we work together to build them. Either way, we work with clients every day to implement them. And we are constantly measuring their results and adjusting. It’s not a sit-back-’til-next-year proposition. It’s a process. The following practices make that process more effective.

  1. Have a clear vision. Set real, honest goals for what the plan needs to help your business accomplish. It sometimes seems easier on the front […]
By |2017-09-18T13:13:08+00:00September 18th, 2017|GMS Blog|0 Comments