Monthly Archives: November 2017

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Three Most Important Social Marketing Strategies for 2018

Marketing is constantly evolving. In 2017 we’ve seen that evolution accelerate more than ever before in the social space. Changing target-market habits and changing technologies create new opportunities and require new strategies. Next year promises to be no different. To be effective, savvy marketers must again adjust. Global Marketing Solutions is working with clients to focus on these three strategies to get noticed and build customer engagement. We’ve touted them again and again. But it is valuable advice, worth repeating.

Mobile – The impact of mobile technology on marketing strategies continues. Research shows that in […]

By |2017-11-22T18:14:07+00:00November 22nd, 2017|GMS Blog|0 Comments

Social Marketing 2017: Conclusions and Contradictions

Earlier this year, social analytics company Simply Measured released its 2017 State of Social Marketing Report. The report released insights from social marketers around the globe. The report confirmed some emerging trends GMS is seeing through our extensive social marketing efforts for our clients. It also revealed contradictions many clients are struggling with as they navigate the social media marketing landscape.

The top three contradictions revealed:

  1. Marketers need analytics software, but lack the funds. Marketers reported that analytics software was their greatest need, but a majority don’t have adequate funding to acquire it. Nearly 4 out of every […]
By |2017-11-08T14:58:54+00:00November 8th, 2017|GMS Blog|0 Comments

We Love Working with Leaders: Gulf Coast Leadership Summit

Gulf Coast Leadership SummitBoth in the clients we represent and the causes we support, Global Marketing Solutions chooses to work with leaders. That’s why we were so excited to help promote the initial Gulf Coast Leadership Summit, held in 2017 in Foley, Alabama. We built and continue to manage their website plus Twitter and Facebook social platforms, as well as other marketing efforts.

The Summit is a motivational and energizing professional development event created and delivered by highly […]

By |2017-11-01T19:55:59+00:00November 1st, 2017|GMS Blog|0 Comments