Stories: Is Snapchat or Instagram for You?

Businesses sometimes feel the need to quickly adopt new social media platforms or features in order to stay top-of-mind with their audience. At GMS we sometimes recommend that. Being nimble is important. We believe, though, being strategic is paramount. That sometimes means not doing it all. Choosing the best option, based on your target markets and your goals, is a much better decision than choosing all the options just because they’re there – unless of course, you have unlimited budgets and resources.

One of the latest options being debated by many is the use of stories in social […]

By |2018-05-16T20:44:23+00:00May 16th, 2018|GMS Blog|0 Comments

Is Hiring a Marketing Company Cost Effective?

Small businesses are the heart and soul of local communities. They are also the foundation of most local economies. For 13 years, Global Marketing Solutions has worked with small businesses to develop and implement marketing plans that help them prosper. Most find working with a company like ours the most effective and cost-efficient way to market their products and services. Consider this:

If you’re a small business owner, you most likely have a passion and a skill set that are fundamental to the type and quality of product or service you provide. To be successful, you must also […]

By |2018-05-09T16:00:58+00:00May 9th, 2018|GMS Blog|0 Comments

YouTube is in the Local Search Business

Are you using location tagging to make your video easier to find? Tagging your location on your videos and live streams lets users find them if they are searching that location or watching other videos that were tagged in the same location. Many brands are finding it very useful for real-time promotion of live events.

Viewers can see tagged locations on the watch page on any public or shared video. They then can click on the location to search for other public videos tagged there.

This relatively new tagging option is noteworthy as it will help YouTube compete with other platforms search […]

By |2018-06-11T19:58:40+00:00May 2nd, 2018|GMS Blog|0 Comments