Businesses sometimes feel the need to quickly adopt new social media platforms or features in order to stay top-of-mind with their audience. At GMS we sometimes recommend that. Being nimble is important. We believe, though, being strategic is paramount. That sometimes means not doing it all. Choosing the best option, based on your target markets and your goals, is a much better decision than choosing all the options just because they’re there – unless of course, you have unlimited budgets and resources.
One of the latest options being debated by many is the use of stories in social […]