Ephemeral content is social media content that lasts only a short time before disappearing. Its rise in popularity began with Snapchat and now other platforms like Instagram and Facebook have become even stronger in this realm. While ephemeral content is fleeting, it has proven to have staying power as a communications tool. Las year, AdWeek predicted this tool to have big impact in 2018. That is proving true, as ephemeral content is becoming a part of the social media strategy of many brands.
As with each strategy in any marketing plan, you must first determine if it is worth investing your […]