Ephemeral Content

Ephemeral content is social media content that lasts only a short time before disappearing. Its rise in popularity began with Snapchat and now other platforms like Instagram and Facebook have become even stronger in this realm. While ephemeral content is fleeting, it has proven to have staying power as a communications tool. Las year, AdWeek predicted this tool to have big impact in 2018. That is proving true, as ephemeral content is becoming a part of the social media strategy of many brands.

As with each strategy in any marketing plan, you must first determine if it is worth investing your […]

By |2018-06-19T21:23:50+00:00June 19th, 2018|GMS Blog|0 Comments

Video Story Telling

Video’s value for exposure and engagement through online media continues to rise. At Global Marketing Solutions (GMS) we continue to find ways, both creative and strategic, for our clients to take advantage of that value. For our client Gulf Shores and Orange Beach Tourism, GMS uses video to tell insider stories about the area through its residents, entrepreneurs and artists in a series called Coastal Characters. The concept uses the video in a documentary style, across several online platforms including website and social channels.

Maya and Nick Cantrell talk about living where they work and loving where they […]

By |2018-06-13T13:28:50+00:00June 13th, 2018|GMS Blog|0 Comments

Incorporating Instagram Stories

Instagram is known as a platform that allows for and actually feeds on, individuality, visual creativity and personal (or brand) style. Its huge audience has now made it the leading the social platform for Stories. While Instagram stories are great fun, they are emerging as a tool with strategic benefits for marketers. Let’s look at why:

  • Every day, 200 million people tune in to watch Instagram stories. It has surpassed Snapchat by far and is one of the fastest growing platforms out there.
  • Instagram stories are discoverable, meaning people who aren’t following you can still search for or stumble upon […]
By |2018-06-07T20:51:34+00:00June 7th, 2018|GMS Blog|0 Comments

Targeting Travelers through Social Media

Social media is no longer a fringe part of the travel experience for most Americans. Social sites and mobile technology have changed how most travelers prepare for, experience and engage after a trip. In fact, traveler engagement dictates that social media’s role can’t be ignored by today’s travel industry. It is an integral element, from the inspiration phase through the review.

  • 30% of U.S. travelers report using social media to find trip inspiration. More than 50% of people like social media pages related to trips they are planning. (Source: Webpage FX)
  • 52% of Facebook users said that […]
By |2018-07-11T16:12:57+00:00June 6th, 2018|GMS Blog|0 Comments