Monthly Archives: July 2018

Just a few months into Facebook’s algorithm shift, which put more emphasis on ‘person-to-person engagement’ over page interaction, publishers are reporting varying impacts. While some have fared well, the majority of reports are not positive. The three most significant impacts, as reported by Social Media Today (quoted sections below), are as follows:

1.) Changes Aren’t Helping Local News Publishers

While one of Facebook’s objectives for their changes was reported to give local publishers more promotion, that has not been the case. The average Facebook interactions for most local publishers have decreased, some significantly so.

“That’s a challenge, obviously – with so […]

As one of the fastest growing social networks, Instagram has a lot of marketers’ attention. The popularity of its Stories feature, launched nearly two years ago, is still growing and the platform reports that Stories have succeeded both in keeping users longer and keeping them coming back. Here are a few of the best tools for making Stories work for business.

1.) Insta Feedback Instagram launched a polling feature last year that allows users to add interactive polls to their Stories. These offer a way to get the audience engaged and hear their thoughts on your topic of choice.

2.) Add A […]