Just a few months into Facebook’s algorithm shift, which put more emphasis on ‘person-to-person engagement’ over page interaction, publishers are reporting varying impacts. While some have fared well, the majority of reports are not positive. The three most significant impacts, as reported by Social Media Today (quoted sections below), are as follows:
1.) Changes Aren’t Helping Local News Publishers
While one of Facebook’s objectives for their changes was reported to give local publishers more promotion, that has not been the case. The average Facebook interactions for most local publishers have decreased, some significantly so.
“That’s a challenge, obviously – with so […]