Monthly Archives: August 2018

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Finding Ways to Connect Through Social Media

Social media opens up so many ways to connect with customers as well as enormous opportunities for those customers to become brand ambassadors. Here are our top suggestions for elements of a successful program.

  • Don’t Make it All Business – Tell about your company, your people or what’s going on in your community.
  • Give Them the Inside Scoop – Show those loyal fans some love by taking them behind the scenes, giving them an early sneak peek or offering exclusive deals.
  • Connect with What Matters to Them – Ask questions, ask them to share experiences, ask them what’s most important […]
By |2018-08-22T16:35:39+00:00August 22nd, 2018|GMS Blog|0 Comments

These Apps are Driving Business. Are you Getting the Message?

Messaging app use is growing by leaps and bounds. It’s even becoming a preferred method of communicating for many, even for conducting business. Six of the top 10 social apps are messaging apps. Facebook Messenger and WhatsApp now each have 1.3 billion users and are still seeing huge growth. Messenger is reporting 8 million messages are exchanged per month. Word is that Instagram is considering splitting messages into a separate app, as well.

Why the increase? Facebook’s research reveals the top reasons people give for using messaging apps are that they are:

  • Easy to use
  • Accessible
  • Time-saving
  • Effective
  • Reliable
  • Documented
  • Fun
  • […]

By |2018-08-15T18:59:43+00:00August 15th, 2018|GMS Blog|0 Comments

The Strength of Video

You’re using video as part of your marketing plan, right? If not, consider these staggering statistics quoted by Forbes:

  1. By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic. (Source: SmallBizTrends)
  2. Facebook generates 8 billion video views on average per day. (Source: Social Media Today)
  3. YouTube reports mobile video consumption rises 100% every year. (Source: Hubspot)
  4. 55% of people watch videos online every day. (Source: Digital Information World)
  5. 92% of mobile video consumers share videos with others. (Source: RendrFx)
  6. 90% of users say that product videos are helpful in the decision process. (Source: Hubspot)
  7. […]

By |2018-08-01T15:34:38+00:00August 1st, 2018|GMS Blog|0 Comments