Benefits of Facebook Recommendations

Facebook has made a push for users to make Recommendations rather than Reviews as the way to give feedback about local businesses. Instead of giving a star rating on a one-to-five scale, users are now asked whether or not they would recommend a business. The hope is that people will share more about their experiences, which will lead to more authentic, informative reviews.

Also as part of the recommendations process, users can leave ‘Rich Endorsements,’ which include photos and text. This function is currently exclusive to restaurants and coffee shops but expected to roll out to other business pages, as well.

What […]

By |2018-10-17T14:14:31+00:00October 17th, 2018|GMS Blog|0 Comments

What is Blockchain?

Ask Google, right? That’s where we go to learn about the latest hot topic. Take our word for it, blockchain is hot! Over the past year, Google search requests including the keyword “blockchain” have increased by 250 percent. It’s been discussed from the floor of the U.S. Senate to the board room tables at businesses throughout the world. So, what’s all the talk about? What is blockchain and how will your business benefit from it?

Blockchain is the first technology enabling the transfer of digital data in a decentralized and trustless manner. By allowing digital information to be distributed but not […]

By |2018-10-10T14:03:02+00:00October 10th, 2018|GMS Blog|0 Comments

Want to Talk to Teens? Tips for Snapchat Success

With 187 million active users generating 10 billion daily views, Snapchat continues to show its strength as a powerhouse among social networking platforms. For marketers looking to talk to teens, it is the strongest player in the game and the numbers cannot be ignored.

Top Social Networks for Teens*

  • Snapchat         16.4 M
  • Instagram        12.8 M
  • Facebook        11.5 M
  • Pinterest          5.7 M
  • Twitter                        4.9 M

*Users 12-17, on any device at least once a month.
Source: eMarketer, August 2018

Snapchat is clearly the social network of choice among teens, moving passed Facebook in 2016, maintaining a lead over Instagram and still climbing in user growth. […]

By |2018-10-04T03:42:20+00:00October 4th, 2018|GMS Blog|0 Comments