Monthly Archives: November 2018

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Does my business need a chatbot?

Artificial Intelligence (AI) technology continues to advance throughout the business landscape. How do you know if chatbots are right for your business? While at first glance the concept of using automated programming for customer interaction may seem impersonal, there are indicators that they offer benefits many customers are seeking.

Every day, more businesses are discovering the many benefits of chatbots and here are the top three indicators of whether they are right for yours:

  1. If you want to offer customers 24/7 interactive service, chatbots are standing ready to help answer their questions day and night.
  2. If you already offer on-site chat […]
By |2018-11-21T16:14:45+00:00November 21st, 2018|GMS Blog|0 Comments

In appreciation of Millennials

It’s time to get real about Millennials. Everybody seems to love trash-talking them, perpetuating stereotypes. The fact is they are a huge factor in our lives, both economically and socially, so we better start treating them as what they are: a huge market of potential customers, for years to come.

Who are they? Estimates from Millennial Marketing tell us this:

  • They are 25% of the U.S. population
  • They account for 27% of discretionary purchases
  • 53% of Millennial households have children
  • 50% are more willing to purchase from a company that supports a cause

Take a look at these facts and you’ll see, […]

By |2018-11-14T21:23:39+00:00November 14th, 2018|GMS Blog|0 Comments

Can Beacons Help Your Brand Shine?

Beacons are being touted as the next big thing for local SEO and proximity marketing. While still a mystery to many, beacons are already shining as tools to foster customer engagement, encourage user-generated content, distribute timely messages and drive sales.

These small hardware devices are placed inconspicuously and, when activated, can communicate via Bluetooth Low Energy (BLE) technology with smartphones and other devices within a limited radius, sending targeted push notifications. From retail special offers to public transportation schedules, the limits of the messaging opportunities can be endless. Beacons take the popular “near me” searches to a new level, allowing marketers […]

By |2018-11-07T14:09:54+00:00November 7th, 2018|GMS Blog|0 Comments