Monthly Archives: December 2018


Is IGTV For You?

In June, Instagram launched Instagram TV (IGTV) as a long-form video option for its image-hungry users. With the success of video still burgeoning across the social media spectrum, it’s no big surprise Instagram, known as a top performer for visual content, would expand along these lines. The platform touted IGTV, which is a separate app, works in concert with Insta as mobile friendly, offering vertical, full-screen video viewing with content up to 10 minutes in length. It is simple and intuitive, offering marketers more opportunities to get – and stay – in front of their audiences.

With a less than overwhelming […]

By |2018-12-19T14:58:27+00:00December 19th, 2018|GMS Blog|0 Comments

Video is HOT! But Just How Long Should That Video Be?

Yes, video is hot across the social media landscape, with no signs of a cooling trend in sight. In fact, with the addition of Facebook Watch to the mix, it is sure to get even hotter. For many brands, just getting video out there is the goal. But those using it most successfully are conforming to platform-specific trends and seeing success. Here are recommendations for making the most of video across social channels.

Cover Video: 20 to 90 seconds
Video: 60 to 90 seconds
Livestreams: 15 minutes or more

Remember, all video starts without sound on Facebook, so interesting visuals at the start are […]

By |2018-12-12T15:28:50+00:00December 12th, 2018|GMS Blog|0 Comments

How to Use Facebook Watch to Reach Customers

Despite growing numbers on other social media platforms, Facebook, with its 1.32 billion users who check in on a daily, continues to be an extremely productive avenue for marketers. The recently completed launch of Facebook Watch is making it even more competitive with other streaming platforms. The Watch tab is now active on all accounts and its episodes will be integrated in users’ News Feeds, driving views and creating demand.

Video is already extremely popular on Facebook, but this new platform takes it to a new level. Watch will focus on episodic content that fits into a theme or storyline and […]

By |2019-01-04T20:00:36+00:00December 5th, 2018|GMS Blog|0 Comments