Following trends is one of the key factors in growing a brand on social media. Trends are constantly changing, and it can be hard to keep up with what’s current. 

We are here for you with a narrowed-down list of some of the top 2022/2023 trends to keep up with! 

1. TikTok, Reels and video content will continue to grow.  

If you haven’t jumped on these apps, now is the time to do so. Short video content will continue to gain popularity, especially TikTok.  

2. User-Generated Content Isn’t Going Away   

Take advantage of this free opportunity for content. UGC can make your brand look more authentic, and it helps encourage engagement from those who support your business.  

3. Social Audio Will Become More Common  

Social media platforms have taken advantage of the growing popularity of social listening. You will see more podcasts, and more people will be talking about social listening rooms such as Twitter’s Spaces.  

4. Being Inclusive  

Brands are being held accountable for their social responsibility. People want to know who and what exactly they are supporting. Figure out what social issues matter to your audience and show up for them.            

5. Livestreaming 

There are many ways to incorporate lives for your brand. Livestream shopping, short videos and music streams are just a few examples. It’s a great way to connect with your audience in the moment.  

Stay focused on trends in order to grow your brand or business. Stay up to date with GMS on Facebook, where we share tips to help you manage your social media presence.