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Why analytical reporting is important for social marketing

Analytical reporting is a term often heard, but sometimes misunderstood. But this is an important tool that can help make or break your social media game.

Techopedia defines Social Analytics as: “Social Media Analytics (SMA) refers to the approach of collecting data from social media sites and blogs and evaluating that data to make business decisions. This process goes beyond the usual monitoring or a basic analysis of retweets or ‘likes’ to develop an in-depth idea of the social consumer.”

Sounds simple, right? It can be if you have the right tools. There are numerous options when it comes to social analytics, […]

By |2019-06-15T19:35:42+00:00June 26th, 2019|GMS Blog|0 Comments
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Ways to reach the millennial generation with social marketing

It is no secret that the term millennial often comes with negative preconceived notions, but it is estimated that by 2020 46 percent of all U.S. workers will be millennials. That means millennials make up a large portion of consumers and businesses need to be able to find a way to reach them and stand out from competitors. Here we will talk about a few ways you can reach the millennial generation with social marketing.

1. Keep it instant. We live in a world where you no longer have to leave your house to shop for clothes, buy groceries or even […]

By |2019-06-15T19:24:15+00:00June 19th, 2019|GMS Blog|0 Comments
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Should you use memes on social media?

If you have never heard of a “meme”, the term can refer to many different things, from funny animal photos to any image with text. Memes have recently become very popular because they can be easy to relate to and easy to share – making them the perfect tool for social media.

One great thing about using memes is you can advertise yourself or a product without it feeling like a generic ad. If the consumer relates to your meme or finds it funny, they may share or like it without even realizing it was advertisement. More shares and likes equals […]

By |2019-05-25T02:27:26+00:00May 31st, 2019|GMS Blog|0 Comments
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Why should you live stream your events?

If you have anything to do with social media you have probably heard of live streaming, online streaming of media simultaneously recorded and broadcast in real time. Below are five reasons you should be utilizing live streaming at your events.

  1. You get more viewership. According to Adweek, Facebook Live videos receive 3X higher engagement than a video that is no longer live and Facebook Live videos also receive 5X more than standard photo posts.
  2. You give people who were not able to attend your event the opportunity to experience it. Whether you have lined […]
By |2019-05-25T02:07:32+00:00May 28th, 2019|GMS Blog|0 Comments
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The Best List—Apps, AMP, Meetings and more

Welcome to this issue of The Best List—your smorgasbord of mouthwatering marketing content. Okay, that’s stretching it a bit maybe, but this issue is packed for sure. Find out where apps stand in the landscape today, what AMP is and why it matters, and how to write a (good) press release, structure a better meeting, and excel on Pinterest. We’ve also got some B2B strategies for social marketers that will grab your attention. Enjoy!

By |2017-03-29T18:59:22+00:00October 20th, 2016|GMS Blog|0 Comments
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The Best List—Social and SEO, Gen Z, Instagram and more

Welcome to The Best List, your curated list of marketing articles for braniacs! In this issue, learn more about the relationship between social media and SEO, Gen Z and what makes them tick, why bad writing is . . . really bad, and how to optimize your efforts on Instagram. No matter your role in the marketing universe, there is sure to be something of interest in this issue. We kind of planned it that way!

By |2017-03-29T18:59:22+00:00October 7th, 2016|GMS Blog|0 Comments
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The Best List—Storytelling, Social ROI, IoT News and more

Welcome to the latest issue of The Best List, your all-things-marketing snippet list of smarts! This time, we have fascinating articles on storytelling for marketers, information on social ROI, updates from Facebook for mobile sites, some secret information from Google that’s no longer totally secret, and an article on connected . . . bottles of rum. Hey, we like to include a little something for everyone!

By |2017-03-29T18:59:22+00:00September 22nd, 2016|GMS Blog|0 Comments
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The Best List—Pokemon, Selling, Repurposing and More

Wow, this issue of The Best List is packed with marketing deliciousness! Find out why Pokemon, Go really matters, how to use incremental selling to better your bottom line, how to potentially double your email open rates, and more. Lots of how-tos here for today’s marketer, who knows it’s all about keeping up!

By |2017-03-29T18:59:22+00:00September 9th, 2016|GMS Blog|0 Comments
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How a Twitter Chat Creates Buzz for Your Brand

Everyone loves when there’s good buzz circulating about their destination or brand. Word of mouth is essential in a company’s marketing strategy.

Few people sit on their front porches chatting it up with their neighbors, sharing stories like they did 50 years ago. Today’s word of mouth and personal testimonies happen online. Conversations are happening all over social media and blog sites. You won’t find “Word of Mouth” on your marketing budget spreadsheet, but you should find a line item for “Social Media” or “Digital Influencers.”

More and more companies and DMO’s are giving their social marketing a boost by hosting Twitter […]

By |2017-03-29T18:59:23+00:00April 27th, 2016|GMS Blog|0 Comments
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