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Your reputation is everything. Originally your marketing, advertising or public relations team carefully controlled your company’s reputation. Messaging was delivered to the consumer by using well-placed articles, fancy PR campaigns, community involvement and advertising. The conversation was one way.  Businesses could share information about their product or service with the consumer. The consumer had a limited number of avenues to reach a business.  He could place a telephone call, write a letter or talk to his circle of friends about his experience. People were limited in how they could express their voice.

The rise and adoption of social media quickly turned […]

Pinterest has become one of the top social media platforms for businesses. Are you struggling to find ways to promote your small business on the popular site? Simply signing up and adding a few pins will not suffice. You have to be actively involved in consistently updating your Pinterest page in order to gather followers.

If you don’t have one already, you should definitely have a “pin-it button” strategically placed on your website. This will encourage visitors to share your content since they won’t have to look you up on Pinterest to re-pin you. With the “pin-it button”, users […]