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So far GMS has created 130 blog entries.

Understand voice search with these tips

Blogs, social media posts and videos all work to answer questions and intrigue your consumer, but these technologies are always changing, making it necessary to adjust our tactics as well.

Shockingly, many searches can now be completed without a screen or a keypad. Customers can hold a button down and ask an ephemeral guide to direct them to a place to eat dinner that night. And they often do. Search data shows that a growing number of customers are asking for such information right now.

How can you capitalize on this trend? One of the key differences between voice search and a […]

By |2019-08-06T22:32:40+00:00August 20th, 2019|GMS Blog|0 Comments

Engaging your team with creative collaboration

There’s nothing more stagnating than working in silos. If your team has worked for years without making some changes, then you can bet you’re due for some creative collaboration with your team.

To get the conversation rolling, here are some questions to ask:

  • Have we always been doing it the same way?
  • Are we duplicating our efforts?
  • How can we reuse content and still keep things fresh?
  • How can one teammate help another with the information or creative content they’re producing?
  • Are we looking at metrics and numbers frequently (weekly, monthly, quarterly, annually)?
  • How do we know when something isn’t working?
  • […]

By |2019-08-06T22:34:38+00:00August 13th, 2019|GMS Blog|0 Comments

10 tips for working with marketing interns

A marketing intern may not yet have a full grasp of what marketing is. If you’re looking for someone to craft and direct your marketing program, we wouldn’t recommend offloading that responsibility to someone with little experience. However, interns do provide critical help when your team is struggling with a large workload.

Below are 10 tips for hiring and creating a great working relationship with your future intern.

  1. Research campus-based organizations looking to place interns. Seeking out partnerships with larger entities, particularly colleges, can ensure you have a steady stream of workers.
  2. Since interns are usually involved in classes while they […]
By |2019-08-06T22:35:26+00:00August 7th, 2019|GMS Blog|0 Comments

How to Best Use Hashtags on Various Networks

Hashtags can now be used on almost every well-known social network, but there are definite benefits of using them on some networks over others. In addition, there is a “best way” to make hashtags work for you on certain social media platforms. Keep reading to learn how to make the most of your hashtag usage.

Know the hashtag-to-engagement statistics: Many individuals are under the impression that adding more hashtags to their social content will immediately lead to an increase in engagement, but reality tells us differently. For both Twitter and Facebook, statistics show that the greater the number of hashtags (anything […]

By |2019-04-10T17:37:36+00:00April 10th, 2019|GMS Blog|0 Comments

How Slack Can Strengthen Your Business

What exactly is Slack? Slack is a cloud-based tool intended to be the center of workplace collaboration. Integrated with other products your organization uses, the goal is to simplify communication within your company, therefore increasing productivity and efficiency. Slack can also be seen as an email replacement, operating as a group messaging app by allowing individuals to communicate quickly and directly while forgoing the pains of composing emails.

Now that you understand what Slack is, we’ve listed for you a few of the immediate benefits that the tool can have on your company.

  1. Slackbot: Slackbot is a tool that allows individuals […]
By |2019-04-03T15:28:07+00:00April 3rd, 2019|GMS Blog|0 Comments

Why You Need YouTube as a Marketing Tool for Your Business

YouTube is enjoying continued growth as an effective marketing tool. While many marketers are under the impression that short videos are what appeal to a majority of consumers, that statement might not be entirely true. Statistics show that people are spending a significant amount of time watching longer videos, leading consumers to platforms such as YouTube that can handle the larger files.

The connection between lengthy videos and consumer interest stems from a desire for valuable content. Consumers believe that short videos, while perhaps entertaining, cannot provide the deeper, well-presented information they seek.

Knowing that YouTube is growing as […]

By |2019-03-27T19:50:14+00:00March 27th, 2019|GMS Blog|0 Comments

The Buzz on Bots

So, what’s with the buzz regarding chatbots? The bot breakthrough largely came about back in 2016 when Mark Zuckerberg announced the launch of Facebook’s Messenger platform – a service that enables businesses of all sizes to build custom bots in Messenger. To understand what the buzz is all about, we have to first know what bots are, as well as what they do.

What is a bot? “Bot” is a term used to describe any software that automates a task. Chatbots in particular are used to automate conversation. But it doesn’t stop there, as bots are far more than that. The bots […]

By |2019-03-19T04:22:58+00:00March 19th, 2019|GMS Blog|0 Comments

All you need to know about SMU (Social Media University)

What is it?

Social Media University is a Global Marketing Solutions course series brought to you by Gulf Shores & Orange Beach Tourism. The series is offered as a variety of classes ranging from a Facebook Boot Camp to social media content planning, engagement, analytics and more. Class topics are chosen by individuals who closely monitor the changing social media trends. Classes can range from a weekly commitment for four weeks to a single-day (9 a.m. to 3 p.m.) session. All classes are held at the Gulf Shores Welcome Center.

Why is it offered?

As social media trends are ever changing, it […]

By |2019-02-12T16:49:18+00:00February 12th, 2019|GMS Blog|0 Comments

New Year, New Marketing Trends

With a new year comes new marketing trends. As the digital marketing world is rapidly advancing at a constant rate, consumers are eager to see what new marketing trends are on the horizon.  We compiled a list of trends marketers should keep an eye on for the upcoming year.

1.) The Increase of Social Ecommerce

Social Ecommerce is the act of purchasing a product through a third party social media experience. This trend has been seen on various platforms, but is most commonly seen on Instagram. Consumers are now able to turn their feeds into a visual storefront by being able to […]

By |2019-01-09T19:06:53+00:00January 9th, 2019|GMS Blog|0 Comments

The Rise of Influencer Marketing

When evaluating marketing trends that topped the charts in 2018, influencer marketing is a definite standout. Influencer marketing is especially beneficial for e-commerce businesses. So what exactly is influencer marketing? Let’s break it down by first defining what an “influencer” is. An influencer is an individual or a brand that is actively using social media to promote themselves. These individuals are well known prior to promoting themselves on social media, and have a significant following.

So now that we understand what an influencer is, what constitutes Influencer Marketing? When a company decides to participate in influencer marketing they must first choose […]

By |2019-01-02T16:51:32+00:00January 2nd, 2019|GMS Blog|0 Comments