Generation Z is so different from other generations. The only way to reach this generation is to think differently and market to them in a totally new way. Just how social media is changing constantly so is Gen Z. Finding a way to appeal to the biggest generation of our time will make or break your company.
Social Media Analytics tools show you the strategies that are working and not working for your business. Using analytics can also help create performance reports to share with your boss, team, and stakeholders.
We’ve got a list a mile long of digital tools we use, but when your tools start to outweigh your toolbox, there’s a problem. Take a look at some of our favorite software heavyweights that can help you hit the easy button so you can do more work with less effort!
Manage your digital business listings
Software as a service (SaaS) providers like Yext and Moz Local help area businesses convey reliable information to customers regarding your business hours, location, contact information and more. They also provide one place where all of your information can be pushed to multiple users at once. […]
Blogs, social media posts and videos all work to answer questions and intrigue your consumer, but these technologies are always changing, making it necessary to adjust our tactics as well.
Shockingly, many searches can now be completed without a screen or a keypad. Customers can hold a button down and ask an ephemeral guide to direct them to a place to eat dinner that night. And they often do. Search data shows that a growing number of customers are asking for such information right now.
How can you capitalize on this trend? One of the key differences between voice search and a […]
There’s nothing more stagnating than working in silos. If your team has worked for years without making some changes, then you can bet you’re due for some creative collaboration with your team.
To get the conversation rolling, here are some questions to ask:
- Have we always been doing it the same way?
- Are we duplicating our efforts?
- How can we reuse content and still keep things fresh?
- How can one teammate help another with the information or creative content they’re producing?
- Are we looking at metrics and numbers frequently (weekly, monthly, quarterly, annually)?
- How do we know when something isn’t working?
A marketing intern may not yet have a full grasp of what marketing is. If you’re looking for someone to craft and direct your marketing program, we wouldn’t recommend offloading that responsibility to someone with little experience. However, interns do provide critical help when your team is struggling with a large workload.
Below are 10 tips for hiring and creating a great working relationship with your future intern.
- Research campus-based organizations looking to place interns. Seeking out partnerships with larger entities, particularly colleges, can ensure you have a steady stream of workers.
- Since interns are usually involved in classes while they […]
Hashtags can now be used on almost every well-known social network, but there are definite benefits of using them on some networks over others. In addition, there is a “best way” to make hashtags work for you on certain social media platforms. Keep reading to learn how to make the most of your hashtag usage.
Know the hashtag-to-engagement statistics: Many individuals are under the impression that adding more hashtags to their social content will immediately lead to an increase in engagement, but reality tells us differently. For both Twitter and Facebook, statistics show that the greater the number of hashtags (anything […]
What exactly is Slack? Slack is a cloud-based tool intended to be the center of workplace collaboration. Integrated with other products your organization uses, the goal is to simplify communication within your company, therefore increasing productivity and efficiency. Slack can also be seen as an email replacement, operating as a group messaging app by allowing individuals to communicate quickly and directly while forgoing the pains of composing emails.
Now that you understand what Slack is, we’ve listed for you a few of the immediate benefits that the tool can have on your company.
- Slackbot: Slackbot is a tool that allows individuals […]
YouTube is enjoying continued growth as an effective marketing tool. While many marketers are under the impression that short videos are what appeal to a majority of consumers, that statement might not be entirely true. Statistics show that people are spending a significant amount of time watching longer videos, leading consumers to platforms such as YouTube that can handle the larger files.
The connection between lengthy videos and consumer interest stems from a desire for valuable content. Consumers believe that short videos, while perhaps entertaining, cannot provide the deeper, well-presented information they seek.
Knowing that YouTube is growing as […]
So, what’s with the buzz regarding chatbots? The bot breakthrough largely came about back in 2016 when Mark Zuckerberg announced the launch of Facebook’s Messenger platform – a service that enables businesses of all sizes to build custom bots in Messenger. To understand what the buzz is all about, we have to first know what bots are, as well as what they do.
What is a bot? “Bot” is a term used to describe any software that automates a task. Chatbots in particular are used to automate conversation. But it doesn’t stop there, as bots are far more than that. The bots […]