Facebook has made a push for users to make Recommendations rather than Reviews as the way to give feedback about local businesses. Instead of giving a star rating on a one-to-five scale, users are now asked whether or not they would recommend a business. The hope is that people will share more about their experiences, which will lead to more authentic, informative reviews.
Also as part of the recommendations process, users can leave ‘Rich Endorsements,’ which include photos and text. This function is currently exclusive to restaurants and coffee shops but expected to roll out to other business pages, as well.