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So far Mahesh Borase has created 14 blog entries.

YouTube Shorts

Recently, YouTube added a new feature known as YouTube Shorts. It’s YouTube’s version of the popular TikTok app, where users can create and discover short-form videos in a vertical format. With the rise of TikTok, the popularity of short-form videos has skyrocketed – and YouTube is jumping on the bandwagon.

For brands, this represents a significant opportunity to engage with their target audience in a new way. Short-form videos are quick, fun and easy to consume, making them perfect for capturing the attention of modern consumers. Brands can use Shorts to promote their products, showcase their services or just create entertaining […]

By |2023-04-30T17:56:42+00:00May 10th, 2023|Social Media|0 Comments
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Building Engagement on Social Media

When it comes to growing your brand, building engagement on your social media pages should be one of your top priorities. Social media platforms have revolutionized the way we communicate and interact with our customers, and if used effectively, it can help you build brand awareness, increase your reach and drive business results.

Below are some tips to help you build engagement on your social media pages:

Define Your Target Audience

When you know who your target audience is, you can create specific content that resonates with them and helps them engage with your brand.

Pick the Right Platform

Not all social media platforms are […]

By |2023-04-30T17:43:35+00:00May 2nd, 2023|Social Media|0 Comments
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Email Marketing Tips

Emails can be a great tool for pushing promotions and driving sales to your business. The challenge is to compel your reader to open it rather than allow it to get lost in the lonely abyss of unopened emails, a.k.a. the promotion or spam folder.

So how can you make sure an email serves its purpose?

Personalize Your Message

Users are more likely to open an email when there is a personal connection. A birthday email with a specific code just for that customer is an example of using personalization that will benefit both parties.

Optimize for Mobile

Most emails are opened on a […]

By |2023-03-30T08:40:12+00:00April 11th, 2023|GMS Blog|0 Comments
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Should You Launch a Podcast?

It seems like every time you open up Instagram, someone is either launching a new podcast or was a guest speaker on one. Podcasts are continuing to grow in popularity and expand connectivity with your audience. You might be wondering if you should take the leap and launch a podcast yourself. We say yes. Need to know why?

Fun and Engaging Way to Drive Traffic

Podcasts can be a lot of fun to record, especially if you have a co-host or guest interacting with you. It provides another way for followers to engage with your content simply by listening in.

Additional Revenue

Advertisements are […]

By |2023-03-30T08:40:06+00:00April 2nd, 2023|Social Media|0 Comments
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Brand Voice

When launching a business, a common thing you will hear is the importance of a consistent brand style, especially on social media platforms. Your brand style reflects you and your business. It can help give a visual of what the business is about and your goals.

When thinking of your style, you might know right away what your colors and font will be. That’s the fun part, right?

What about your brand voice? This is a large part of your brand style that sometimes does not get the attention it needs.

Your brand voice is the personality your brand takes on for all […]

By |2023-02-20T18:13:53+00:00March 11th, 2023|GMS Blog|0 Comments
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Instagram New Feature: Notes

Away message: BRB <3 u. TTYL.

Remember the good old days when AIM was all the rage and you would spend forever crafting the perfect away message? Well, it looks like Instagram wants to bring away messages back. At least, that’s how it appears with the new Notes feature.

Instagram Notes has rolled out, allowing users to craft a 60-character message consisting of text and emojis to send to their followers or “close friends” list.

Notes offers an additional way to spark conversation. Like Stories, they only appear for 24 hours. Using Notes is a great way to let others know what you […]

By |2023-02-20T18:13:10+00:00March 4th, 2023|GMS Blog, Social Media|0 Comments
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Hacking TikTok

Raise your hand if you have been personally victimized by the TikTok algorithm.

We’ve all been there. With TikTok being the number one app right now, every creator and business wants to be on it. But sometimes it seems the TikTok algorithm actually hinders views.

We are here today to share a few tips for you to hack the TikTok algorithm and get your content seen this year.

Ditch the #fyp Hashtag

It’s time to let go of this hashtag. Everyone’s For You Page is tailored to them, so it does not make sense to use this generic hashtag when each page is unique. […]

By |2023-01-30T14:02:22+00:00February 14th, 2023|Social Media|0 Comments
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Scheduling Instagram Stories

Instagram stories have become a major part of social media marketing. Many are asking if there is a way to schedule them to make it easier. The answer is YES. You can schedule IG stories via Meta Business Suite or apps like Hootsuite.

When incorporating Instagram stories in your marketing strategy, we highly suggest scheduling them for a few reasons:

  • It will save you time and hassle, as you won’t need to be at your computer or device exactly when you wish to post.
  • Typos and autocorrect mistakes are more easily avoided because you have the time to make sure everything […]
By |2023-01-30T14:03:19+00:00February 2nd, 2023|Social Media|0 Comments
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What is Virtual Reality?

What is Virtual Reality?

Virtual Reality (VR) is the computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment such as a helmet with a screen inside or gloves fitted with sensors.

To put it simply, virtual reality allows someone to be completely immersed in a virtual world.

Many have noticed VR-based video games gaining popularity over the past few years. But virtual reality has actually been around since 1957 and has many more uses than you might realize.

Examples of Virtual Reality

  1. VR allows a patient […]
By |2022-12-31T14:11:01+00:00January 11th, 2023|GMS Blog|0 Comments
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Top Apps in 2023

Happy 2023! Another year has passed and it’s time for us to welcome the new year with open arms. We are here to help you grow your brand, which is why we have created a list of some of the top apps you will need for your social media and marketing strategies.

  1. TikTok

If you are not on TikTok yet, it is seriously time to change that. This video app is not going away anytime soon – it’s currently the number one most popular app and has one billion users.

  1. Hootsuite

This app allows you to schedule future posts for Instagram, Twitter, […]

By |2022-12-31T14:01:36+00:00January 1st, 2023|GMS Blog|0 Comments
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