When launching a business, a common thing you will hear is the importance of a consistent brand style, especially on social media platforms. Your brand style reflects you and your business. It can help give a visual of what the business is about and your goals.

When thinking of your style, you might know right away what your colors and font will be. That’s the fun part, right?

What about your brand voice? This is a large part of your brand style that sometimes does not get the attention it needs.

Your brand voice is the personality your brand takes on for all of its communication. How do you want to be speaking to your audience? Are you a positive brand? A humorous one? Or maybe you need a more formal approach?

The way you communicate and engage needs to match with your brand’s image. For example, you would not expect Cards Against Humanity to be posting sweet messages to their followers, nor would you expect Amazon to post vulgar captions. Amazon needs a professional but upbeat voice, whereas Cards Against Humanity has crafted their reputation through a comedic approach.

When thinking of your own business, ask yourself the following questions.

  1. What sayings/words are not okay for my brand to use?
  2. Do I want to be professional/serious or sarcastic/comedic?
  3. Are there any emojis that I can use consistently with my brand?
  4. Do I want to keep things short and simple or use longer messages?

These questions can help get the ball rolling to choose and solidify your brand’s voice. Making this decision can be just as fun as finding a color or font. Let your style represent you in the best way!