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Understand voice search with these tips

Blogs, social media posts and videos all work to answer questions and intrigue your consumer, but these technologies are always changing, making it necessary to adjust our tactics as well.

Shockingly, many searches can now be completed without a screen or a keypad. Customers can hold a button down and ask an ephemeral guide to direct them to a place to eat dinner that night. And they often do. Search data shows that a growing number of customers are asking for such information right now.

How can you capitalize on this trend? One of the key differences between voice search and a […]

By |2019-08-06T22:32:40+00:00August 20th, 2019|GMS Blog|0 Comments

Engaging your team with creative collaboration

There’s nothing more stagnating than working in silos. If your team has worked for years without making some changes, then you can bet you’re due for some creative collaboration with your team.

To get the conversation rolling, here are some questions to ask:

  • Have we always been doing it the same way?
  • Are we duplicating our efforts?
  • How can we reuse content and still keep things fresh?
  • How can one teammate help another with the information or creative content they’re producing?
  • Are we looking at metrics and numbers frequently (weekly, monthly, quarterly, annually)?
  • How do we know when something isn’t working?
  • […]

By |2019-08-06T22:34:38+00:00August 13th, 2019|GMS Blog|0 Comments

10 tips for working with marketing interns

A marketing intern may not yet have a full grasp of what marketing is. If you’re looking for someone to craft and direct your marketing program, we wouldn’t recommend offloading that responsibility to someone with little experience. However, interns do provide critical help when your team is struggling with a large workload.

Below are 10 tips for hiring and creating a great working relationship with your future intern.

  1. Research campus-based organizations looking to place interns. Seeking out partnerships with larger entities, particularly colleges, can ensure you have a steady stream of workers.
  2. Since interns are usually involved in classes while they […]
By |2019-08-06T22:35:26+00:00August 7th, 2019|GMS Blog|0 Comments

Why analytical reporting is important for social marketing

Analytical reporting is a term often heard, but sometimes misunderstood. But this is an important tool that can help make or break your social media game.

Techopedia defines Social Analytics as: “Social Media Analytics (SMA) refers to the approach of collecting data from social media sites and blogs and evaluating that data to make business decisions. This process goes beyond the usual monitoring or a basic analysis of retweets or ‘likes’ to develop an in-depth idea of the social consumer.”

Sounds simple, right? It can be if you have the right tools. There are numerous options when it comes to social analytics, […]

By |2019-06-15T19:35:42+00:00June 26th, 2019|GMS Blog|0 Comments

Ways to reach the millennial generation with social marketing

It is no secret that the term millennial often comes with negative preconceived notions, but it is estimated that by 2020 46 percent of all U.S. workers will be millennials. That means millennials make up a large portion of consumers and businesses need to be able to find a way to reach them and stand out from competitors. Here we will talk about a few ways you can reach the millennial generation with social marketing.

1. Keep it instant. We live in a world where you no longer have to leave your house to shop for clothes, buy groceries or even […]

By |2019-06-15T19:24:15+00:00June 19th, 2019|GMS Blog|0 Comments

Should you use memes on social media?

If you have never heard of a “meme”, the term can refer to many different things, from funny animal photos to any image with text. Memes have recently become very popular because they can be easy to relate to and easy to share – making them the perfect tool for social media.

One great thing about using memes is you can advertise yourself or a product without it feeling like a generic ad. If the consumer relates to your meme or finds it funny, they may share or like it without even realizing it was advertisement. More shares and likes equals […]

By |2019-05-25T02:27:26+00:00May 31st, 2019|GMS Blog|0 Comments

Why should you live stream your events?

If you have anything to do with social media you have probably heard of live streaming, online streaming of media simultaneously recorded and broadcast in real time. Below are five reasons you should be utilizing live streaming at your events.

  1. You get more viewership. According to Adweek, Facebook Live videos receive 3X higher engagement than a video that is no longer live and Facebook Live videos also receive 5X more than standard photo posts.
  2. You give people who were not able to attend your event the opportunity to experience it. Whether you have lined […]
By |2019-05-25T02:07:32+00:00May 28th, 2019|GMS Blog|0 Comments

How to Best Use Hashtags on Various Networks

Hashtags can now be used on almost every well-known social network, but there are definite benefits of using them on some networks over others. In addition, there is a “best way” to make hashtags work for you on certain social media platforms. Keep reading to learn how to make the most of your hashtag usage.

Know the hashtag-to-engagement statistics: Many individuals are under the impression that adding more hashtags to their social content will immediately lead to an increase in engagement, but reality tells us differently. For both Twitter and Facebook, statistics show that the greater the number of hashtags (anything […]

By |2019-04-10T17:37:36+00:00April 10th, 2019|GMS Blog|0 Comments

How Slack Can Strengthen Your Business

What exactly is Slack? Slack is a cloud-based tool intended to be the center of workplace collaboration. Integrated with other products your organization uses, the goal is to simplify communication within your company, therefore increasing productivity and efficiency. Slack can also be seen as an email replacement, operating as a group messaging app by allowing individuals to communicate quickly and directly while forgoing the pains of composing emails.

Now that you understand what Slack is, we’ve listed for you a few of the immediate benefits that the tool can have on your company.

  1. Slackbot: Slackbot is a tool that allows individuals […]
By |2019-04-03T15:28:07+00:00April 3rd, 2019|GMS Blog|0 Comments

Why You Need YouTube as a Marketing Tool for Your Business

YouTube is enjoying continued growth as an effective marketing tool. While many marketers are under the impression that short videos are what appeal to a majority of consumers, that statement might not be entirely true. Statistics show that people are spending a significant amount of time watching longer videos, leading consumers to platforms such as YouTube that can handle the larger files.

The connection between lengthy videos and consumer interest stems from a desire for valuable content. Consumers believe that short videos, while perhaps entertaining, cannot provide the deeper, well-presented information they seek.

Knowing that YouTube is growing as […]

By |2019-03-27T19:50:14+00:00March 27th, 2019|GMS Blog|0 Comments