YouTube is enjoying continued growth as an effective marketing tool. While many marketers are under the impression that short videos are what appeal to a majority of consumers, that statement might not be entirely true. Statistics show that people are spending a significant amount of time watching longer videos, leading consumers to platforms such as YouTube that can handle the larger files.
The connection between lengthy videos and consumer interest stems from a desire for valuable content. Consumers believe that short videos, while perhaps entertaining, cannot provide the deeper, well-presented information they seek.