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Why You Need YouTube as a Marketing Tool for Your Business

YouTube is enjoying continued growth as an effective marketing tool. While many marketers are under the impression that short videos are what appeal to a majority of consumers, that statement might not be entirely true. Statistics show that people are spending a significant amount of time watching longer videos, leading consumers to platforms such as YouTube that can handle the larger files.

The connection between lengthy videos and consumer interest stems from a desire for valuable content. Consumers believe that short videos, while perhaps entertaining, cannot provide the deeper, well-presented information they seek.

Knowing that YouTube is growing as […]

By |2019-03-27T19:50:14+00:00March 27th, 2019|GMS Blog|0 Comments

The Buzz on Bots

So, what’s with the buzz regarding chatbots? The bot breakthrough largely came about back in 2016 when Mark Zuckerberg announced the launch of Facebook’s Messenger platform – a service that enables businesses of all sizes to build custom bots in Messenger. To understand what the buzz is all about, we have to first know what bots are, as well as what they do.

What is a bot? “Bot” is a term used to describe any software that automates a task. Chatbots in particular are used to automate conversation. But it doesn’t stop there, as bots are far more than that. The bots […]

By |2019-03-19T04:22:58+00:00March 19th, 2019|GMS Blog|0 Comments

All you need to know about SMU (Social Media University)

What is it?

Social Media University is a Global Marketing Solutions course series brought to you by Gulf Shores & Orange Beach Tourism. The series is offered as a variety of classes ranging from a Facebook Boot Camp to social media content planning, engagement, analytics and more. Class topics are chosen by individuals who closely monitor the changing social media trends. Classes can range from a weekly commitment for four weeks to a single-day (9 a.m. to 3 p.m.) session. All classes are held at the Gulf Shores Welcome Center.

Why is it offered?

As social media trends are ever changing, it […]

By |2019-02-12T16:49:18+00:00February 12th, 2019|GMS Blog|0 Comments

New Year, New Marketing Trends

With a new year comes new marketing trends. As the digital marketing world is rapidly advancing at a constant rate, consumers are eager to see what new marketing trends are on the horizon.  We compiled a list of trends marketers should keep an eye on for the upcoming year.

1.) The Increase of Social Ecommerce

Social Ecommerce is the act of purchasing a product through a third party social media experience. This trend has been seen on various platforms, but is most commonly seen on Instagram. Consumers are now able to turn their feeds into a visual storefront by being able to […]

By |2019-01-09T19:06:53+00:00January 9th, 2019|GMS Blog|0 Comments

The Rise of Influencer Marketing

When evaluating marketing trends that topped the charts in 2018, influencer marketing is a definite standout. Influencer marketing is especially beneficial for e-commerce businesses. So what exactly is influencer marketing? Let’s break it down by first defining what an “influencer” is. An influencer is an individual or a brand that is actively using social media to promote themselves. These individuals are well known prior to promoting themselves on social media, and have a significant following.

So now that we understand what an influencer is, what constitutes Influencer Marketing? When a company decides to participate in influencer marketing they must first choose […]

By |2019-01-02T16:51:32+00:00January 2nd, 2019|GMS Blog|0 Comments

Is IGTV For You?

In June, Instagram launched Instagram TV (IGTV) as a long-form video option for its image-hungry users. With the success of video still burgeoning across the social media spectrum, it’s no big surprise Instagram, known as a top performer for visual content, would expand along these lines. The platform touted IGTV, which is a separate app, works in concert with Insta as mobile friendly, offering vertical, full-screen video viewing with content up to 10 minutes in length. It is simple and intuitive, offering marketers more opportunities to get – and stay – in front of their audiences.

With a less than overwhelming […]

By |2018-12-19T14:58:27+00:00December 19th, 2018|GMS Blog|0 Comments

Video is HOT! But Just How Long Should That Video Be?

Yes, video is hot across the social media landscape, with no signs of a cooling trend in sight. In fact, with the addition of Facebook Watch to the mix, it is sure to get even hotter. For many brands, just getting video out there is the goal. But those using it most successfully are conforming to platform-specific trends and seeing success. Here are recommendations for making the most of video across social channels.

Facebook
Cover Video: 20 to 90 seconds
Video: 60 to 90 seconds
Livestreams: 15 minutes or more

Remember, all video starts without sound on Facebook, so interesting visuals at the start are […]

By |2018-12-12T15:28:50+00:00December 12th, 2018|GMS Blog|0 Comments

How to Use Facebook Watch to Reach Customers

Despite growing numbers on other social media platforms, Facebook, with its 1.32 billion users who check in on a daily, continues to be an extremely productive avenue for marketers. The recently completed launch of Facebook Watch is making it even more competitive with other streaming platforms. The Watch tab is now active on all accounts and its episodes will be integrated in users’ News Feeds, driving views and creating demand.

Video is already extremely popular on Facebook, but this new platform takes it to a new level. Watch will focus on episodic content that fits into a theme or storyline and […]

By |2019-01-04T20:00:36+00:00December 5th, 2018|GMS Blog|0 Comments

Does my business need a chatbot?

Artificial Intelligence (AI) technology continues to advance throughout the business landscape. How do you know if chatbots are right for your business? While at first glance the concept of using automated programming for customer interaction may seem impersonal, there are indicators that they offer benefits many customers are seeking.

Every day, more businesses are discovering the many benefits of chatbots and here are the top three indicators of whether they are right for yours:

  1. If you want to offer customers 24/7 interactive service, chatbots are standing ready to help answer their questions day and night.
  2. If you already offer on-site chat […]
By |2018-11-21T16:14:45+00:00November 21st, 2018|GMS Blog|0 Comments

In appreciation of Millennials

It’s time to get real about Millennials. Everybody seems to love trash-talking them, perpetuating stereotypes. The fact is they are a huge factor in our lives, both economically and socially, so we better start treating them as what they are: a huge market of potential customers, for years to come.

Who are they? Estimates from Millennial Marketing tell us this:

  • They are 25% of the U.S. population
  • They account for 27% of discretionary purchases
  • 53% of Millennial households have children
  • 50% are more willing to purchase from a company that supports a cause

Take a look at these facts and you’ll see, […]

By |2018-11-14T21:23:39+00:00November 14th, 2018|GMS Blog|0 Comments