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YouTube Shorts

Recently, YouTube added a new feature known as YouTube Shorts. It’s YouTube’s version of the popular TikTok app, where users can create and discover short-form videos in a vertical format. With the rise of TikTok, the popularity of short-form videos has skyrocketed – and YouTube is jumping on the bandwagon.

For brands, this represents a significant opportunity to engage with their target audience in a new way. Short-form videos are quick, fun and easy to consume, making them perfect for capturing the attention of modern consumers. Brands can use Shorts to promote their products, showcase their services or just create entertaining […]

By |2023-04-30T17:56:42+00:00May 10th, 2023|Social Media|0 Comments
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Building Engagement on Social Media

When it comes to growing your brand, building engagement on your social media pages should be one of your top priorities. Social media platforms have revolutionized the way we communicate and interact with our customers, and if used effectively, it can help you build brand awareness, increase your reach and drive business results.

Below are some tips to help you build engagement on your social media pages:

Define Your Target Audience

When you know who your target audience is, you can create specific content that resonates with them and helps them engage with your brand.

Pick the Right Platform

Not all social media platforms are […]

By |2023-04-30T17:43:35+00:00May 2nd, 2023|Social Media|0 Comments
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Should You Launch a Podcast?

It seems like every time you open up Instagram, someone is either launching a new podcast or was a guest speaker on one. Podcasts are continuing to grow in popularity and expand connectivity with your audience. You might be wondering if you should take the leap and launch a podcast yourself. We say yes. Need to know why?

Fun and Engaging Way to Drive Traffic

Podcasts can be a lot of fun to record, especially if you have a co-host or guest interacting with you. It provides another way for followers to engage with your content simply by listening in.

Additional Revenue

Advertisements are […]

By |2023-03-30T08:40:06+00:00April 2nd, 2023|Social Media|0 Comments
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Instagram New Feature: Notes

Away message: BRB <3 u. TTYL.

Remember the good old days when AIM was all the rage and you would spend forever crafting the perfect away message? Well, it looks like Instagram wants to bring away messages back. At least, that’s how it appears with the new Notes feature.

Instagram Notes has rolled out, allowing users to craft a 60-character message consisting of text and emojis to send to their followers or “close friends” list.

Notes offers an additional way to spark conversation. Like Stories, they only appear for 24 hours. Using Notes is a great way to let others know what you […]

By |2023-02-20T18:13:10+00:00March 4th, 2023|GMS Blog, Social Media|0 Comments
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Hacking TikTok

Raise your hand if you have been personally victimized by the TikTok algorithm.

We’ve all been there. With TikTok being the number one app right now, every creator and business wants to be on it. But sometimes it seems the TikTok algorithm actually hinders views.

We are here today to share a few tips for you to hack the TikTok algorithm and get your content seen this year.

Ditch the #fyp Hashtag

It’s time to let go of this hashtag. Everyone’s For You Page is tailored to them, so it does not make sense to use this generic hashtag when each page is unique. […]

By |2023-01-30T14:02:22+00:00February 14th, 2023|Social Media|0 Comments
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Scheduling Instagram Stories

Instagram stories have become a major part of social media marketing. Many are asking if there is a way to schedule them to make it easier. The answer is YES. You can schedule IG stories via Meta Business Suite or apps like Hootsuite.

When incorporating Instagram stories in your marketing strategy, we highly suggest scheduling them for a few reasons:

  • It will save you time and hassle, as you won’t need to be at your computer or device exactly when you wish to post.
  • Typos and autocorrect mistakes are more easily avoided because you have the time to make sure everything […]
By |2023-01-30T14:03:19+00:00February 2nd, 2023|Social Media|0 Comments
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Growing an Engaging Community

When starting with a new platform, it’s easy to get caught up in the numbers. Many will try a variety of methods that end up hurting them in the long run. A high following count doesn’t mean much if it’s not engaging and genuine.  

Read on to learn of a few do’s and don’ts when it comes to growing a community. 

DON’T 

  • Buy Followers 

It sounds tempting, but those “followers” will do nothing for your content because there will be no engagement.  

By |2022-09-13T20:33:32+00:00September 20th, 2022|GMS Blog, Social Media|0 Comments
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2022/2023 Social Trends

Following trends is one of the key factors in growing a brand on social media. Trends are constantly changing, and it can be hard to keep up with what’s current. 

We are here for you with a narrowed-down list of some of the top 2022/2023 trends to keep up with! 

1. TikTok, Reels and video content will continue to grow.  

If you haven’t jumped on these apps, now is the time to do so. Short video content will continue to gain popularity, especially TikTok.  

2. User-Generated Content Isn’t Going Away   

Take advantage […]

By |2022-09-13T20:25:09+00:00September 13th, 2022|GMS Blog, Social Media|0 Comments
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5 Tips for Social Media Posting

Analytics, algorithms, demographics, followers. Social media can seem intimidating, especially if you are a brand that hasn’t fully embraced it yet. It doesn’t have to be that complicated, though.

How about 5 easy steps for you to try to make your social media posting a little easier?

1. Repost old content

That’s right. You don’t have to post something new every day. Not feeling creative? Post older content that has done well previously. There is a good chance many didn’t see it the first time, so you have another chance to reach more people.

2. Cross-post

If you make a video on TikTok, […]

By |2022-07-26T19:47:47+00:00August 15th, 2022|GMS Blog, Social Media|0 Comments
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How to Go Viral

It’s the question everyone who has ever posted on social media wants to know: How do I go viral? When you have a brand, you may ask yourself this more often because you want the maximum amount of people possible to see your content.

Let us share with you a few tips that will help the chances of you going viral.

1. Figure out your audience

Finding a target demographic is essential because it will help you tailor your content specifically to them.

2. Use relevant hashtags

Don’t use a trending hashtag if it has nothing to do with the content you are […]

By |2022-07-26T19:40:27+00:00August 1st, 2022|GMS Blog, Social Media|0 Comments
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