Through years of working with Destination Marketing Organizations Global Marketing Solutions (GMS) has been instrumental in developing innovative, effective ways to
- Deliver added value for DMO partners
Connect destinations with customers
Engage visitors
Create brand ambassadors
How We Do It
Galvanize Strategies
verb: shock or excite (someone), typically into taking action.
Galvanize is a serious word. In this case, it does not mean iron clad or static. It is a process of thoughtfully planning activities aimed at specific results. We take strategies seriously because we believe the success of all your marketing efforts can only be evaluated when strategies are measured in relation to furthering your overall goals.
Master Execution
verb: acquire complete knowledge or skill in (an accomplishment, accomplishment, technique, or art; noun: a skilled practitioner of a particular art or activity.
We’re not trying to be everything for everyone. We know our strengths and we like to use them to execute solutions for partners – people, organizations, destinations – who share our passion for providing outstanding customer experiences.
Substantiate Results
verb: provide evidence to support or prove the truth of.
Analytics must play an important role in what we do. We look for the truth in the results. Did the strategy work? Was the execution efficient? Are the results meeting expectations? Are trends emerging? Our reporting and analytics provide the accountability DMOs are looking for.
DMO Solutions
- Brand Continuity
- Marketing Plans
- Campaign/Program Conceptualization
- Implementation Strategies
- Crisis Management
- Brand Voice Development
- Cross-Platform Social Content
- Blogs
- Email Marketing
- Web copy
- Collateral materials
- Integrated Influencer Campaigns
- Influencer FAM Trips
- Ongoing Influencer Relationship Management
- Media Kits
- Search Engine Optimized New Releases
- Integrated Product Launch Campaigns
- Program/Campaign Review
- Technical Site Audit
- Digital Asset Gap Analysis
- Understanding Analytics Tools
- Social Media University™ (SMU) —
immersive training for DMO staff or Industry Partners - Social Toolkits —
recommended tools for each budget level, including free tools) - Understanding Social Analytics
- Platform Review/Recommendations
- Integrated Multi-Platform Identity Development
- Content Plans
- Reputation Monitoring
- Reporting and Analysis