Emails can be a great tool for pushing promotions and driving sales to your business. The challenge is to compel your reader to open it rather than allow it to get lost in the lonely abyss of unopened emails, a.k.a. the promotion or spam folder.

So how can you make sure an email serves its purpose?

Personalize Your Message

Users are more likely to open an email when there is a personal connection. A birthday email with a specific code just for that customer is an example of using personalization that will benefit both parties.

Optimize for Mobile

Most emails are opened on a mobile device, so emails need to be clear and readable. They should also be able to load instantly; otherwise, it is very likely they will be discarded before being read.

Reach Out to Inactive Subscribers

Have you ever seen a “We missed you!” email? This is an easy way to reach out to past subscribers who have not recently taken advantage of your products or services. Offering a code is a way to entice them to re-engage with your brand.

Test a Plain Text Email

Why not stand out among all the graphics and flashy promotions? Send out a simple, personalized email using only text. Email filters may not see it as a sales pitch, making it less likely to land in a promotion or spam folder.

Focus on WHO You Are Emailing

As with all content marketing, focusing on your demographics is key. Who are you emailing? A current user will need a different approach than a new or past user. Tailor your offers and communications specifically to the type of customer you wish to engage.

Email marketing is not dead! It actually can be more successful than ever now that we have emails constantly at the tips of our fingers via mobile devices.

Let us know below how you feel about the use of promotion emails!