Social media opens up so many ways to connect with customers as well as enormous opportunities for those customers to become brand ambassadors. Here are our top suggestions for elements of a successful program.
- Don’t Make it All Business – Tell about your company, your people or what’s going on in your community.
- Give Them the Inside Scoop – Show those loyal fans some love by taking them behind the scenes, giving them an early sneak peek or offering exclusive deals.
- Connect with What Matters to Them – Ask questions, ask them to share experiences, ask them what’s most important to them.
- Start a Conversation – This is arguably the biggest advantage – and challenge – of social media. Give them the opportunity to engage and pay attention when they do.
Here are just a couple examples of how our clients are using those elements while interacting with their audiences on social media.
The popularity and effectiveness of video are making it a mainstay for most of our clients’ social media programs. Here, Brett-Robinson Vacation Rentals shares a short video encouraging good stewardship during the Gulf Coast sea turtle nesting and hatching season. It’s just one piece of an ongoing video program investment aimed at generating customer engagement and brand awareness. That awareness is a big deal when it comes time for buying decisions.
And sometimes little things can be a big deal, too. Take hushpuppies, for example. Alone, this post from our client LuLu’s Gulf Shores may not seem like a marketing goldmine. But it’s just one of an ongoing online program that asks customers about their favorite foods, memories and activities. And, just as importantly, it rewards customers for engaging by adding friendly responses and invitations to return.
At GMS we’re good at building and implementing strategies to help our clients connect with customers. We are dedicated to finding the best way to put social media to work. We’ll help you implement your best strategy, too. We’ll find ways to engage your audience and meet your goals. We’d love to work with you. Contact us to learn more.