Periscope is a new live-streaming video mobile app that is taking the social media world by storm. This app was purchased11159563_10153911550872178_651350388111375809_n by Twitter in February of 2015 and has generated a lot of buzz since its official launch in March.

So how does this app stand out from the rest? By enabling you to go live via a mobile device anytime and anywhere. Video and audio can be streamed on the go for viewers who join you.

“Periscope broadcasts are truly interactive events that permit your customers to  connect with your business in a personal way,” said Melanie Spohn, digital assets manager for Global Marketing Solutions. “Throughout the broadcast, viewers can comment or pose questions, allowing you the opportunity to respond.”

Once a broadcast is over, others can watch a replay and even provide feedback within Periscope for up to 24 hours. After that, the broadcast is removed from the app, but it can be saved to your mobile device to be published or shared online.

So now that you know the capabilities of the app, how exactly are you going to utilize Periscope to your advantage? We’ve got some suggestions on how your business can reach existing customers while providing the opportunity to gain new ones:

  • Use Periscope for a behind-the-scenes look at your products. Giving a live demo of how a certain product works is an extremely effective way to market your brand.
  • If you don’t have a tangible product, Periscope provides you with a chance to show off what your company has to offer. One way to do this is by broadcasting what goes on around the office, therefore humanizing your brand.
  • Is your company hosting an event? For those who cannot attend in person, Periscope allows audiences to watch the festivities virtually.
  • How about a live Q&A session or a live webinar via Periscope? This offers your company a convenient way to boost your engagement with your customers.
  • Because it allows you to interact with your viewers in real time, Periscope features a fast and simple method to conduct surveys to gain feedback on your business.
  • Whether you’re unveiling a new product or hosting an event, Periscope provides the ideal platform for everyone to be involved.

Who doesn’t love a discount or giveaway? Go the extra mile for your customers and boost sales with offers only available on Periscope.