The latest information “out there” is what others see and it’s the information they use to make decisions about who they do business with. It defines “who you are” online, whether it’s true or not.
Imagine it’s your first impression when that potential customer finds you online. It is. Imagine it has the ability to create doubt even among your loyalists. It does. Everyone with an online profile on any platform, then, should be doing some basic things on their own to monitor and manage it.
Keep your information up-to-date. Nobody wants to show up at your doorstep after you’re closed, because your profile didn’t reflect your new hours.
Choose account/screen names that make sense. Remember your audience is your potential customer base, not just your college buddies.
Use an appropriate and consistent voice. A tone that shows your personality and your strengths is a great way to set your business apart from the competition.
Be responsive and transparent. When questions or comments, positive or negative, come up on your pages, respond to them promptly and honestly. How you respond tells your audience a lot about how you run your business.
- Develop content plans
- Set up alerts
- Monitor accounts
- Develop response strategy
- Respond rapidly
Engagement is risky. Transparency is risky. They are also vital to your online reputation and to the success of your social media marketing efforts. #GMSrocks social media!