A new year brings many changes, even to social media. New trends are emerging, and some current trends are gaining strength. We are here to keep you informed so you can start off fresh and up to date on what’s popular.

Below is a list of five trends to keep in mind for 2023.

  1. Be real.

Being authentic is increasingly more popular. Few are impressed by the filters or highlight reels anymore. We want to see real and raw moments. Apps such as BeReal are rising because they show actual moments in time without the filter.

  1. Micro-Influencers

It’s no secret that influencers are taking over. However, brands will look for smaller influencers as the market becomes more saturated. These influencers fit more specific budgets, have an engaging audience, and appear more relatable. Read what we wrote about the different levels of influencer marketing to learn more.

  1. Stories

As a brand, connecting with your audience is vital. Stories allow you the chance to interact in a fun and more personable way. And they disappear in 24 hours, which makes your audience want to tune in regularly so they don’t miss anything.

  1. Social Commerce

There is nothing worse than seeing something you like on a social media app and then opening up a different app to buy it. Brands know this, and customers know this – and it is changing. Instagram and Facebook have launched their own social commerce options, and more platforms are sure to follow. No longer having to leave the app to shop makes it more convenient for customers and great for business.

  1. Interaction

Engagement is one thing, but interaction is what the algorithm really wants to see now. Interaction doesn’t have to be responding to each individual comment on your posts. Responding to certain comments with a video reply and using Q&A’s in your stories are a few examples of user interaction to your benefit with less work.

Some trends from 2022 will also stick around – read about that here. But as social media continues to grow, trends will as well. We are here to help you stay current.