The rise of video’s popularity offers lots of opportunities for creative engagement, building stronger connections with customers. Global Marketing Solutions is helping several clients take advantage of those video opportunities to stay out front. One of those businesses is Brett/Robinson Vacation Rentals, a longstanding client and a mainstay of the Alabama Gulf Coast tourism community. One of the largest vacation rental companies in the region, Brett/Robinson has built a reputation as a go-to source for beachfront family vacation lodging. They’ve also built long-lasting relationships with families who choose to stay in one of their Phoenix condominium properties. They are now using video to stay better connected.
GMS has worked with Brett/Robinson for seven years, managing their social channels (Facebook, Twitter, Pinterest, Instagram and YouTube) along with digital advertising plus a variety of social promotions and contests. This year, weekly live streaming videos were added to their online marketing efforts. The videos offer an opportunity to connect in real time with those clients who know and love Brett/Robinson, and they serve as an engaging introduction to potential customers. The simple format allows viewers to enjoy a sunset on the beach, no matter where they live. It brings them back to the place they love. What a beautiful way to connect with a client!
GMS can help you connect, too. Get in touch to see how.
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