The release of Lucy’s latest book – Gumbo Love, Recipes for Gulf Coast Cooking, Entertaining and Savoring the Good Life – has created quite a stir and GMS is proud to be a part of the team sharing her gift to the world.
In addition to managing social media strategies and implementation for Lucy’s popular family restaurants, LuLu’s Gulf Shores and LuLu’s Destin, we recently worked with her team to launch a new Lucy Buffett social presence. We’ve had a blast providing coverage and live-streaming at book signings, pop-up parties, interviews and other occasions.
Multi-faceted clients like Lucy give the creative minds at GMS a chance to use strategy and innovation to leverage her established success and genuine connection with her fans to create new, integrated marketing campaigns on a variety of platforms. You can see more of our work for LuLu’s and other clients on our website. We’re looking forward to more exciting projects to come.