With a new year comes new marketing trends. As the digital marketing world is rapidly advancing at a constant rate, consumers are eager to see what new marketing trends are on the horizon. We compiled a list of trends marketers should keep an eye on for the upcoming year.
1.) The Increase of Social Ecommerce
Social Ecommerce is the act of purchasing a product through a third party social media experience. This trend has been seen on various platforms, but is most commonly seen on Instagram. Consumers are now able to turn their feeds into a visual storefront by being able to purchase a product almost directly from the Instagram page they are perusing. Social ecommerce makes the discovery of new products easier, and consumers more willing to purchase the product.
2.) Artificial Intelligence
Although artificial intelligence is nothing new to the year 2019, it is on rise and will soon become even more common. AI can analyze consumer behavior and search patterns, utilizing data from social media platforms and blog posts to help businesses understand how users and customers find their products and services.
Chatbots interact with humans in a natural way, primarily through the use of text chat windows. Bots allow users to get personalized, focused interactions without pulling too much from limited human resources. This tool was extremely effective in 2018 and is looking to grow even more in 2019.
4.) Personalized Emails
The truth is that year after year, email continues to be a primary form of communication for a majority of individuals. The popularity of email is something that is not looking to change anytime soon. But there is a new trend with email that is becoming additionally appealing to consumers. Generic marketing emails are just not as effective as they once were. Personalized emails are a more effective tactic. Personalized emails trigger your email marketing to something specific, such as a user browsing a particular product. They then follow up with a promotional price or demo video in a personalized email, which can be very effective.
As 2019 continues to progress, we are destined to see these as well as many other trends come to fruition. Will your business be on the forefront of these effective marketing trends?